小程序任务栏「最近使用」变两行，张小龙说得对，这里确实不是「入口」
小程序微信蒋鸿昌<p><img class="alignnone size-full wp-image-1266216" src="https://s3.ifanr.com/wp-content/uploads/2019/09/xiaochengxu-1.jpeg" alt="" width="1200" height="675" srcset="https://s3.ifanr.com/wp-content/uploads/2019/09/xiaochengxu-1.jpeg 1200w, https://s3.ifanr.com/wp-content/uploads/2019/09/xiaochengxu-1-360x203.jpeg 360w, https://s3.ifanr.com/wp-content/uploads/2019/09/xiaochengxu-1-768x432.jpeg 768w, https://s3.ifanr.com/wp-content/uploads/2019/09/xiaochengxu-1-1024x576.jpeg 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></p> <p>9 月 29 日，知晓程序发现，部分 Android 版微信用户的小程序任务栏迎来了更新：在聊天页面下拉呼出小程序任务栏时，「最近使用」的小程序由过去的一行变成了两行。</p> <p><img class="alignnone size-full wp-image-1266217" src="https://s3.ifanr.com/wp-content/uploads/2019/09/shoucang.jpeg" alt="" width="1215" height="1080" srcset="https://s3.ifanr.com/wp-content/uploads/2019/09/shoucang.jpeg 1215w, https://s3.ifanr.com/wp-content/uploads/2019/09/shoucang-360x320.jpeg 360w, https://s3.ifanr.com/wp-content/uploads/2019/09/shoucang-768x683.jpeg 768w, https://s3.ifanr.com/wp-content/uploads/2019/09/shoucang-1024x910.jpeg 1024w" sizes="(max-width: 1215px) 100vw, 1215px" /></p> <div class="editor-image-source"> <p>▲ 左为 iOS 版微…</p></div>
刷脸支付是一场「向后看 5 年」的战争
微信支付二维码支付宝刷脸支付蒋鸿昌<p><img class="alignnone size-full wp-image-1264981" src="https://s3.ifanr.com/wp-content/uploads/2019/09/alipayShualian01.jpeg" alt="" width="2400" height="1600" srcset="https://s3.ifanr.com/wp-content/uploads/2019/09/alipayShualian01.jpeg 2400w, https://s3.ifanr.com/wp-content/uploads/2019/09/alipayShualian01-360x240.jpeg 360w, https://s3.ifanr.com/wp-content/uploads/2019/09/alipayShualian01-768x512.jpeg 768w, https://s3.ifanr.com/wp-content/uploads/2019/09/alipayShualian01-1024x683.jpeg 1024w" sizes="(max-width: 2400px) 100vw, 2400px" /></p> <p>广州客村地铁站旁的一家 7-11 便利店收银台上摆着一台支付宝的刷脸支付设备，通体数码白色的纤细支架举着一个 iPad 大小的屏幕，大屏上方两个黑色的小眼睛就是用来拍摄人脸的摄像头。</p> <p>「眼睛」、屏…</p>
有了合适的工具，零售门店里的导购能不能也成为「海底捞式」员工？
企业微信智慧零售蒋鸿昌<p><img class="alignnone size-full wp-image-1263157" src="https://s3.ifanr.com/wp-content/uploads/2019/09/shop-1.jpg" alt="" width="3000" height="2000" srcset="https://s3.ifanr.com/wp-content/uploads/2019/09/shop-1.jpg 3000w, https://s3.ifanr.com/wp-content/uploads/2019/09/shop-1-360x240.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2019/09/shop-1-768x512.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2019/09/shop-1-1024x683.jpg 1024w" sizes="(max-width: 3000px) 100vw, 3000px" /></p> <p>线下渠道之争曾是中国智能手机市场格局的转折点，在一二线城市之外，「性价比」、「互联网思维」并不总是无往不胜，线下手机门店的导购们，足以用高超的说服技巧改变消费者的心智。</p> <p>但一个不争的事实是，很多线…</p>
小游戏开始内测「订阅消息」能力，这是召回用户的「大杀器」吗？
小程序小游戏订阅消息蒋鸿昌<p><img class="alignnone size-full wp-image-1262815" src="https://s3.ifanr.com/wp-content/uploads/2019/09/push.jpg" alt="" width="1024" height="576" srcset="https://s3.ifanr.com/wp-content/uploads/2019/09/push.jpg 1024w, https://s3.ifanr.com/wp-content/uploads/2019/09/push-360x203.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2019/09/push-768x432.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></p> <p>一位投资人曾把最近 3 年微信公开课 Pro 版上张小龙的演讲称为「小程序 3 篇」：如果你想理解微信小程序的过去、现在甚至未来，读这 3 篇演讲就够了。</p> <p>微信和小程序能力的更新屡屡验证了这样的论…</p>
公众号消息列表内测「发现公众号」，算法推荐能拯救公众号的阅读量吗？
微信公众号蒋鸿昌<p><img class="alignnone size-full wp-image-1262860" src="https://s3.ifanr.com/wp-content/uploads/2019/09/robot.jpg" alt="" width="4509" height="3433" srcset="https://s3.ifanr.com/wp-content/uploads/2019/09/robot.jpg 4509w, https://s3.ifanr.com/wp-content/uploads/2019/09/robot-360x274.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2019/09/robot-768x585.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2019/09/robot-1024x780.jpg 1024w" sizes="(max-width: 4509px) 100vw, 4509px" /></p> <p>9 月 20 日，微信开始内测一个重大的新功能：在公众号的消息列表，也就是俗称的「信息流」中推出「发现公众号」的功能。</p> <p><img class="alignnone size-full wp-image-1262861" src="https://s3.ifanr.com/wp-content/uploads/2019/09/faxiangongzhonghao.jpg" alt="" width="1242" height="2688" srcset="https://s3.ifanr.com/wp-content/uploads/2019/09/faxiangongzhonghao.jpg 1242w, https://s3.ifanr.com/wp-content/uploads/2019/09/faxiangongzhonghao-360x779.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2019/09/faxiangongzhonghao-768x1662.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2019/09/faxiangongzhonghao-473x1024.jpg 473w" sizes="(max-width: 1242px) 100vw, 1242px" /></p> <div class="editor-image-source"> <p>▲「发现公众号」功能截图. 图片来自：<a href="https://edit.newrank.cn/detail.html?uuid=F338AD85FB032E1B4624CB467DC437E5&from=groupmessage&isappinstalled=0">新榜</a></p> </div> <p>根据被内测到的用户的截图显…</p>
一文读懂小程序 / 小游戏广告
news小程序微信广告凌歌<p><img class="aligncenter wp-image-1261985" src="https://s3.ifanr.com/wp-content/uploads/2019/09/1568887250727.jpg" alt="" width="1200" height="674" srcset="https://s3.ifanr.com/wp-content/uploads/2019/09/1568887250727.jpg 1000w, https://s3.ifanr.com/wp-content/uploads/2019/09/1568887250727-360x202.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2019/09/1568887250727-768x432.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></p> <p>9 月 12 日，微信面向小程序（不含小游戏）正式上线了两款视频类广告组件，分别为视频广告组件、视频前贴广告组件。</p> <p>加上已有的 Banner 广告组件、插屏广告组件、激励式视频广告组件，小程序（含…</p>
打通微博、天猫、闲鱼……支付宝小程序正式成为「阿里小程序」
支付宝支付宝小程序蚂蚁金服蒋鸿昌<p><img class="alignnone size-full wp-image-1261154" src="https://s3.ifanr.com/wp-content/uploads/2019/09/xiaochengxu.jpg" alt="" width="3200" height="2133" srcset="https://s3.ifanr.com/wp-content/uploads/2019/09/xiaochengxu.jpg 3200w, https://s3.ifanr.com/wp-content/uploads/2019/09/xiaochengxu-360x240.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2019/09/xiaochengxu-768x512.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2019/09/xiaochengxu-1024x683.jpg 1024w" sizes="(max-width: 3200px) 100vw, 3200px" /></p> <p>9 月 17 日，支付宝在大本营杭州举办了小程序年度峰会，并公布了支付宝小程序的最新数据：月活跃用户（MAU）突破 5 亿，7 日留存率 40%，小程序数量突破 100 万。</p> <p>2018 年的峰会上…</p>
支付宝推出「轻会员」，消费者可以先享受权益后结算会员费
支付宝芝麻信用蚂蚁金服花呗蒋鸿昌<p><img class="alignnone size-full wp-image-1261113" src="https://s3.ifanr.com/wp-content/uploads/2019/09/qinghuiyuan.jpeg" alt="" width="1600" height="1067" srcset="https://s3.ifanr.com/wp-content/uploads/2019/09/qinghuiyuan.jpeg 1600w, https://s3.ifanr.com/wp-content/uploads/2019/09/qinghuiyuan-360x240.jpeg 360w, https://s3.ifanr.com/wp-content/uploads/2019/09/qinghuiyuan-768x512.jpeg 768w, https://s3.ifanr.com/wp-content/uploads/2019/09/qinghuiyuan-1024x683.jpeg 1024w" sizes="(max-width: 1600px) 100vw, 1600px" /></p> <p>「很多人可能没想到，花呗实际上是个营销工具，可以用到很多新零售的场景里提升商家的销售额。」</p> <p>支付宝小程序事业部总经理管仲曾经这样界定芝麻信用、花呗的本质。9 月 17 日的支付宝小程序年度峰会上，…</p>
微信 7.0.7 for iOS 正式版更新！表情包选择栏大变样，新增小程序权限管理
capability微信更新凌歌<p><img class="alignnone size-full wp-image-1259205" src="https://s3.ifanr.com/wp-content/uploads/2019/09/wechat.jpeg" alt="" width="1200" height="675" srcset="https://s3.ifanr.com/wp-content/uploads/2019/09/wechat.jpeg 1200w, https://s3.ifanr.com/wp-content/uploads/2019/09/wechat-360x203.jpeg 360w, https://s3.ifanr.com/wp-content/uploads/2019/09/wechat-768x432.jpeg 768w, https://s3.ifanr.com/wp-content/uploads/2019/09/wechat-1024x576.jpeg 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></p> <p>9 月 17 日，期待已久的微信 7.0.7 for iOS 正式版上线了。</p> <p>与一周前更新的<a href="https://mp.weixin.qq.com/s/uHQ7JHVXKZMRL48tWcbtRw">微信 7.0.7 for Android 内测版</a>相似，此次更新并没有新功能上线，更多是一些细节上的改变。…</p>
还在谈「莆」色变？这几款小程序，带你解锁吃药就医的正确姿势
recommendation小程序微信小程序用药助手就诊助理腾讯医典医药小程序莆田系凉了吗莆田系医院liliwehn<p><img class="aligncenter size-full wp-image-1260099" src="https://s3.ifanr.com/wp-content/uploads/2019/09/00cover1.jpg" alt="" width="1200" height="675" srcset="https://s3.ifanr.com/wp-content/uploads/2019/09/00cover1.jpg 1200w, https://s3.ifanr.com/wp-content/uploads/2019/09/00cover1-360x203.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2019/09/00cover1-768x432.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2019/09/00cover1-1024x576.jpg 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></p> <p>在这个信息爆炸的时代，获取信息变得越来越容易。然而，信息的真实性，也变得愈发模糊。娱乐圈的真假瓜我们可以混着吃，但是寻医问药的事儿可容不得半点马虎。</p> <p>大家在平时可能常遇到以下的困扰：药的说明书不小…</p>
从持观望态度到让小程序成为最重要的窗口，超级猩猩说小程序长期来看被低估了
news小程序健身超级猩猩sage<p><img class="aligncenter size-full wp-image-1258554" src="https://s3.ifanr.com/wp-content/uploads/2019/09/WechatIMG155.jpeg" alt="" width="1620" height="1080" srcset="https://s3.ifanr.com/wp-content/uploads/2019/09/WechatIMG155.jpeg 1620w, https://s3.ifanr.com/wp-content/uploads/2019/09/WechatIMG155-360x240.jpeg 360w, https://s3.ifanr.com/wp-content/uploads/2019/09/WechatIMG155-768x512.jpeg 768w, https://s3.ifanr.com/wp-content/uploads/2019/09/WechatIMG155-1024x683.jpeg 1024w" sizes="(max-width: 1620px) 100vw, 1620px" /></p> <p>在 2016 年年底，张小龙在微信公开课 Pro 版大会上带来了小程序的确切消息，随之而来的就是「沸腾」。媒体开始积极的报道相关消息，大多开发者也在期待微信这个超级 app 推出的新东西能不能给开…</p>
现在听播客就像2010 年买智能手机，为什么小程序上还没有成功的播客平台？
小程序播客蒋鸿昌<p><img class="alignnone size-full wp-image-1259693" src="https://s3.ifanr.com/wp-content/uploads/2019/09/podcast.jpg" alt="" width="4240" height="2827" srcset="https://s3.ifanr.com/wp-content/uploads/2019/09/podcast.jpg 4240w, https://s3.ifanr.com/wp-content/uploads/2019/09/podcast-360x240.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2019/09/podcast-768x512.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2019/09/podcast-1024x683.jpg 1024w" sizes="(max-width: 4240px) 100vw, 4240px" /></p> <p>你听播客吗？</p> <p>作为庞大的声音产业中一个相对小众的领域，播客不依赖明星、大制作，而是以真实、专业、有趣取胜。轻芒创始人王俊煜有一个对比：「现在听播客的人，就像 2010 年买智能手机的那群人」。听播…</p>
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