微信 Android 版本内测，公众号再改版，视频号直播分享朋友圈有变动
news微信更新内测sage<p><img class="aligncenter size-full wp-image-1379913" src="https://s3.ifanr.com/wp-content/uploads/2020/11/Wechat-49.jpg" alt="" width="3000" height="1277" srcset="https://s3.ifanr.com/wp-content/uploads/2020/11/Wechat-49.jpg 3000w, https://s3.ifanr.com/wp-content/uploads/2020/11/Wechat-49-360x153.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2020/11/Wechat-49-768x327.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2020/11/Wechat-49-1024x436.jpg 1024w" sizes="(max-width: 3000px) 100vw, 3000px" /></p> <p>微信 7.0.21 for Android 版本开始内测了，和前几个版本的大更新不同，这一版本更新大多在内部，用户可感的部分并不太多，反而今天上线的微信新表情更引人关注一些。</p> <p>裂开 Broke...</p>
在微信聊天页，加「#」把字变蓝，唤出全新页面
微信标签sage<p><img src="https://s3.ifanr.com/wp-content/uploads/2020/09/10.gif" /></p> <p>#微信聊天可以带话题了# 这个话题在微博有了 1400W+ 的阅读，但在微信里知道的人却还不是很多。今天我们就要说一说微信里和话题标签相关的两个小更新。</p> <p>之前有人发现朋友圈有了标签，只要发一条...</p>
微信隐藏彩蛋！表情加符号就能传递「神秘信息」
sage<p><img class="aligncenter size-full wp-image-1364687" src="https://s3.ifanr.com/wp-content/uploads/2020/09/weixin-1.jpg" alt="" width="1200" height="675" srcset="https://s3.ifanr.com/wp-content/uploads/2020/09/weixin-1.jpg 1200w, https://s3.ifanr.com/wp-content/uploads/2020/09/weixin-1-360x203.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2020/09/weixin-1-768x432.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2020/09/weixin-1-1024x576.jpg 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></p> <p>微信翻译出彩蛋。</p> <p>之前用户和微信翻译玩游戏时就曾发现不少彩蛋，比如「You are my shadiao friend」之前就会被翻译为「你是我的好朋友」，想到「沙雕」这个词中调笑的意味，你似...</p>
过去两周，视频号又有了哪些新入口、新功能？
tech_news微信视频号sage<p><img class="aligncenter size-full wp-image-1295394" src="https://s3.ifanr.com/wp-content/uploads/2019/12/weixin.jpg" alt="" width="1200" height="675" srcset="https://s3.ifanr.com/wp-content/uploads/2019/12/weixin.jpg 1200w, https://s3.ifanr.com/wp-content/uploads/2019/12/weixin-360x203.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2019/12/weixin-768x432.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2019/12/weixin-1024x576.jpg 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></p> <p>视频号正以极快的速度完成迭代。</p> <p>作为微信今年最重磅的新功能，视频号几乎以一周一个小功能，两周一个大功能的速度快速迭代着。现在的视频号已经打通了朋友圈、公众号等入口，更是开通了长视频、直播等新功...</p>
两周时间，特步在微信里新开了 3000 多家「店」
interview小程序特步sage<p><img class="aligncenter size-full wp-image-1376455" src="https://s3.ifanr.com/wp-content/uploads/2020/11/db71.jpg" alt="" width="1000" height="526" srcset="https://s3.ifanr.com/wp-content/uploads/2020/11/db71.jpg 1000w, https://s3.ifanr.com/wp-content/uploads/2020/11/db71-360x189.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2020/11/db71-768x404.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p> <p>这样的速度，在以往的线下经营当中是不可想象的。</p> <p>不过今年，特步让这一切变为现实。在微信生态内，特步让每个门店都能生成一个线上小程序店铺页面。相比较其它品牌选择捏紧拳头、集合力量攻线上的模式，特...</p>
企业战斗力提升：数字化平台为载体，全链路营销是关键
小程序全平台数字化升级数字化营销知晓程序<p id="ZUmGDbh"><img class="size-full wp-image-1374536 aligncenter" src="https://s3.ifanr.com/wp-content/uploads/2020/10/img_5f967b5ff039c.png" alt="" srcset="https://s3.ifanr.com/wp-content/uploads/2020/10/img_5f967b5ff039c.png 3840w, https://s3.ifanr.com/wp-content/uploads/2020/10/img_5f967b5ff039c-360x135.png 360w, https://s3.ifanr.com/wp-content/uploads/2020/10/img_5f967b5ff039c-768x288.png 768w, https://s3.ifanr.com/wp-content/uploads/2020/10/img_5f967b5ff039c-1024x384.png 1024w" sizes="(max-width: 3840px) 100vw, 3840px" /></p> <p>2020 年，庚子之年，这对大部分人来说都是特别的一年。</p> <p>在这一年，小程序的价值被更多人看到，但被看到的不只是小程序，数字化、上云、新基建、业务转型，这些听上去属于未来的词语因为一场黑天鹅事件...</p>
小程序也被复制粘贴？这个开发者遭遇了抄袭和扒窃
interview小程序抄袭扒窃水印大师老照片上色sage<p><img class="aligncenter size-full wp-image-1373615" src="https://s3.ifanr.com/wp-content/uploads/2020/10/tcqs.jpeg" alt="" width="3543" height="2365" srcset="https://s3.ifanr.com/wp-content/uploads/2020/10/tcqs.jpeg 3543w, https://s3.ifanr.com/wp-content/uploads/2020/10/tcqs-360x240.jpeg 360w, https://s3.ifanr.com/wp-content/uploads/2020/10/tcqs-768x513.jpeg 768w, https://s3.ifanr.com/wp-content/uploads/2020/10/tcqs-1024x684.jpeg 1024w" sizes="(max-width: 3543px) 100vw, 3543px" /></p> <p>如果你在 2018 年就开始习惯用微信小程序加水印，那你很可能用过「水印大师」这个小程序。做过十个小程序的开发者于军说，「水印大师」是他最用心的小程序，上线两年多来一直有持续的迭代和维护。</p> <p>作...</p>
明知你买不起，为什么奢侈品还要在朋友圈向你投广告
viewpoint朋友圈广告奢侈品sage<p><img class="aligncenter size-full wp-image-1372668" src="https://s3.ifanr.com/wp-content/uploads/2020/10/35986761_494533180973601_3536056294307790848_n.jpg" alt="" width="1080" height="817" srcset="https://s3.ifanr.com/wp-content/uploads/2020/10/35986761_494533180973601_3536056294307790848_n.jpg 1080w, https://s3.ifanr.com/wp-content/uploads/2020/10/35986761_494533180973601_3536056294307790848_n-360x272.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2020/10/35986761_494533180973601_3536056294307790848_n-768x581.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2020/10/35986761_494533180973601_3536056294307790848_n-1024x775.jpg 1024w" sizes="(max-width: 1080px) 100vw, 1080px" /></p> <p>和一个朋友聊起奢侈品广告频繁在朋友圈投放的现象，就分析了一下原因，当然这个问题很多人都分析过了，例如奢侈品的价值逻辑不在于产品，而在于品牌，而品牌营销的核心目标是锚定目标概念，奢侈品要锚定的核...</p>
微信刚全量的「隐藏功能」，需要你这样唤出
tech_news微信公众号推荐相关阅读sage<p><img class="aligncenter size-full wp-image-1372048" src="https://s3.ifanr.com/wp-content/uploads/2020/10/Wechat-90.jpg" alt="" width="3000" height="1277" srcset="https://s3.ifanr.com/wp-content/uploads/2020/10/Wechat-90.jpg 3000w, https://s3.ifanr.com/wp-content/uploads/2020/10/Wechat-90-360x153.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2020/10/Wechat-90-768x327.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2020/10/Wechat-90-1024x436.jpg 1024w" sizes="(max-width: 3000px) 100vw, 3000px" /></p> <p>微信的功能基本都大大方方地摆在你面前，彩蛋极少，缺少一些用户自行探索的空间。</p> <p>不过我们今天发现的「隐藏功能」是个例外，这个功能需要你进行某种操作后才会出现。</p> <p><img class="aligncenter wp-image-1176617" src="https://s3.ifanr.com/wp-content/uploads/2019/02/dianzan.jpg" alt="" width="207" height="174" srcset="https://s3.ifanr.com/wp-content/uploads/2019/02/dianzan.jpg 1000w, https://s3.ifanr.com/wp-content/uploads/2019/02/dianzan-360x302.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2019/02/dianzan-768x645.jpg 768w" sizes="(max-width: 207px) 100vw, 207px" /></p> <p>这个功能是公众号底部「相关阅读」...</p>
广汽传祺的创意营销模式剧透，带你了解大型车企的数字化升级之路
小程序数字化汽车行业汽车销售知晓程序<p id="ffaRxtG"><img class="size-full wp-image-1371720 aligncenter" src="https://s3.ifanr.com/wp-content/uploads/2020/10/img_5f87e86cb8a51.png" alt="" srcset="https://s3.ifanr.com/wp-content/uploads/2020/10/img_5f87e86cb8a51.png 1726w, https://s3.ifanr.com/wp-content/uploads/2020/10/img_5f87e86cb8a51-360x141.png 360w, https://s3.ifanr.com/wp-content/uploads/2020/10/img_5f87e86cb8a51-768x301.png 768w, https://s3.ifanr.com/wp-content/uploads/2020/10/img_5f87e86cb8a51-1024x401.png 1024w" sizes="(max-width: 1726px) 100vw, 1726px" /></p> <p>汽车行业在经历 2019 年经济下行和 2020 年的突发疫情，遭遇双重冲击。销售额大幅下滑、库存压力大、市场竞争激烈、新车利润下滑、成本上涨、盈利困难、人员流失严重等一系列的问题正在考验每一...</p>
公众号+视频号，灰测的新功能有什么想象空间
tech_newssage<p><img class="aligncenter size-full wp-image-1370995" src="https://s3.ifanr.com/wp-content/uploads/2020/10/Wechat-33.jpg" alt="" width="3000" height="1688" srcset="https://s3.ifanr.com/wp-content/uploads/2020/10/Wechat-33.jpg 3000w, https://s3.ifanr.com/wp-content/uploads/2020/10/Wechat-33-360x203.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2020/10/Wechat-33-768x432.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2020/10/Wechat-33-1024x576.jpg 1024w" sizes="(max-width: 3000px) 100vw, 3000px" /></p> <p>过去，视频号用户想要在公众号文章里宣传自己的视频号是这样的。</p> <p><img class="aligncenter size-full wp-image-1371001" src="https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2054.jpeg" alt="" width="811" height="767" srcset="https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2054.jpeg 811w, https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2054-360x340.jpeg 360w, https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2054-768x726.jpeg 768w" sizes="(max-width: 811px) 100vw, 811px" /></p> <div class="editor-image-source"> <p>▲ 五个月前，爱范儿视频号还在通过二维码导流</p> </div> <p>现在，视频号用户在公众号文章宣传自己，可以是这样的。</p> <p><img class="aligncenter size-full wp-image-1370998" src="https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2061.jpeg" alt="" width="828" height="1310" srcset="https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2061.jpeg 828w, https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2061-360x570.jpeg 360w, https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2061-768x1215.jpeg 768w, https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2061-647x1024.jpeg 647w" sizes="(max-width: 828px) 100vw, 828px" /></p> <div class="editor-image-source"> <p>▲ 公众号图文可直接...</p></div>
视频号直播上线！这可能是微信最简单的直播方式
capability微信小商店视频号sage<p><img class="aligncenter size-full wp-image-1370800" src="https://s3.ifanr.com/wp-content/uploads/2020/10/Wechat-39.jpg" alt="" width="3000" height="1277" srcset="https://s3.ifanr.com/wp-content/uploads/2020/10/Wechat-39.jpg 3000w, https://s3.ifanr.com/wp-content/uploads/2020/10/Wechat-39-360x153.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2020/10/Wechat-39-768x327.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2020/10/Wechat-39-1024x436.jpg 1024w" sizes="(max-width: 3000px) 100vw, 3000px" /></p> <p>微信怎么直播？</p> <p>如果你是幸运的灰度测试用户，那你可以体验到最新的 <a href="https://mp.weixin.qq.com/s/cs4SXNS7P_9fm4i2YeP_UA">「群直播」功能</a>，不过直播间不支持转发；如果你有自己的微信小程序，那么可以在小程序里开启直播；当然，最常规的方式可能是通过企业微...</p>
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