文章 | 知晓程序

小程序第一股即将诞生！坐拥微信钱包黄金坐席，同程艺龙凭什么屡创新高 | MINA 奖
小程序微信 MINA奖同程艺龙第一股购票酒店
sage
作为微信生态的耕耘者和投入者，大家都知道微信钱包到底有多强大。如果某个小程序能在微信钱包里占据一席之地，在「限时推广」或「第三方服务」里拥有一个固定的入口，那估计晚上做梦都会笑醒。 <img class="aligncenter size-full wp-image-1126197" src="https://s3.ifanr.com/wp-content/uploads/2018/11/meitu_29.jpg" alt="" width="1200" height="675" srcset="https://s3.ifanr.com/wp-content/uploads/2018/11/meitu_29.jpg 1200w, https://s3.ifanr.com/wp-content/uploads/2018/11/meitu_29-360x203.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2018/11/meitu_29-768x432.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2018/11/meitu_29-1024x576.jpg 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /> 微信钱包的作用…
Sun, 11 Nov 2018 09:42:35 +0800
马化腾首次回应「腾讯没有梦想」/ 游戏审批冻结！腾讯或削减游戏营销预算 / 抖音日活用户突破 2 亿 | 微信早报
news小程序微信腾讯马化腾腾讯游戏回应周鸿祎审批腾讯没有梦想营销预算
sage
<img class="aligncenter size-full wp-image-1125278" src="https://s3.ifanr.com/wp-content/uploads/2018/11/6-12.jpg" alt="" width="1200" height="675" srcset="https://s3.ifanr.com/wp-content/uploads/2018/11/6-12.jpg 1200w, https://s3.ifanr.com/wp-content/uploads/2018/11/6-12-360x203.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2018/11/6-12-768x432.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2018/11/6-12-1024x576.jpg 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /> <img class="aligncenter size-full wp-image-1084349" src="https://s3.ifanr.com/wp-content/uploads/2018/08/zb0.gif" alt="" width="1000" height="58" srcset="https://s3.ifanr.com/wp-content/uploads/2018/08/zb0.gif 1000w, https://s3.ifanr.com/wp-content/uploads/2018/08/zb0-360x21.gif 360w, https://s3.ifanr.com/wp-content/uploads/2018/08/zb0-768x45.gif 768w" sizes="(max-width: 1000px) 100vw, 1000px" /> <img class="aligncenter size-full wp-image-1081320" src="https://s3.ifanr.com/wp-content/uploads/2018/08/zb1-2-1.png" alt="" width="1000" height="74" srcset="https://s3.ifanr.com/wp-content/uploads/2018/08/zb1-2-1.png 1000w, https://s3.ifanr.com/wp-content/uploads/2018/08/zb1-2-1-360x27.png 360w, https://s3.ifanr.com/wp-content/uploads/2018/08/zb1-2-1-768x57.png 768w" sizes="(max-width: 1000px) 100vw, 1000px" /> 1. 大学生 0 押金租赁的「兔巴租机」小程序获千万元融资。据 36 氪「兔巴租机」近日完成了千万元的债权融资。「兔巴租机」提供的是免押金的信用租赁服务，已经和支付宝芝麻信用、京东小白信用等…
Fri, 9 Nov 2018 08:33:01 +0800
独家！朋友圈出现小程序卡片 /《王者荣耀》未成年玩家暴跌 / 要推 VR 微信？腾讯回应 | 微信早报
news豆瓣王者荣耀朋友圈 qq 融资小程序卡片轻应用张军 VR微信爱企业腾讯出海
sage
<img class="aligncenter size-full wp-image-1124765" src="https://s3.ifanr.com/wp-content/uploads/2018/11/64de-hmrasqt2134266.jpg" alt="" width="1620" height="1080" srcset="https://s3.ifanr.com/wp-content/uploads/2018/11/64de-hmrasqt2134266.jpg 1620w, https://s3.ifanr.com/wp-content/uploads/2018/11/64de-hmrasqt2134266-360x240.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2018/11/64de-hmrasqt2134266-768x512.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2018/11/64de-hmrasqt2134266-1024x683.jpg 1024w" sizes="(max-width: 1620px) 100vw, 1620px" /> <img class="aligncenter size-full wp-image-1084349" src="https://s3.ifanr.com/wp-content/uploads/2018/08/zb0.gif" alt="" width="1000" height="58" srcset="https://s3.ifanr.com/wp-content/uploads/2018/08/zb0.gif 1000w, https://s3.ifanr.com/wp-content/uploads/2018/08/zb0-360x21.gif 360w, https://s3.ifanr.com/wp-content/uploads/2018/08/zb0-768x45.gif 768w" sizes="(max-width: 1000px) 100vw, 1000px" /> <img class="aligncenter size-full wp-image-1081320" src="https://s3.ifanr.com/wp-content/uploads/2018/08/zb1-2-1.png" alt="" width="1000" height="74" srcset="https://s3.ifanr.com/wp-content/uploads/2018/08/zb1-2-1.png 1000w, https://s3.ifanr.com/wp-content/uploads/2018/08/zb1-2-1-360x27.png 360w, https://s3.ifanr.com/wp-content/uploads/2018/08/zb1-2-1-768x57.png 768w" sizes="(max-width: 1000px) 100vw, 1000px" /> 1. 小程序获选「世界互联网领先科技成果」，马化腾现场领奖。在第五届世界互联网大会「世界互联网领先科技成果发布活动」上，小程序作为一项全新的技术和应用创新获选世界互联网领先科技成果。 马化腾在…
Thu, 8 Nov 2018 09:14:01 +0800
造 IP、做矩阵，小程序对内容创业者到底意味着什么？| 晓圆桌
interview小程序公众号内容轻芒毒舌电影轻芒杂志小鸡词典毒舌pro 内容创业者喜马拉雅喜马资讯早餐晓圆桌矩阵
sage
<blockquote>「晓圆桌」是知晓程序的线上沙龙栏目，每期邀请 2～4 位小程序从业者分享方法论和行业见解，希望能给到小程序开发者、从业者提供指导和参考。如果你是小程序从业者，并且愿意向大家分享你的观点，也可以发一份…</blockquote>
Thu, 8 Nov 2018 09:02:33 +0800
朋友圈又见新玩法！一键制作「卖身」广告，京东为了双十一真的拼
recommendation小程序微信京东美图抠图京东么么照
凌歌
这也许会成为今年双十一参与度最高的小程序活动。 <img class="aligncenter size-full wp-image-1123677" src="https://s3.ifanr.com/wp-content/uploads/2018/11/1417487800payment_history.jpg" alt="" width="1200" height="675" srcset="https://s3.ifanr.com/wp-content/uploads/2018/11/1417487800payment_history.jpg 1200w, https://s3.ifanr.com/wp-content/uploads/2018/11/1417487800payment_history-360x203.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2018/11/1417487800payment_history-768x432.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2018/11/1417487800payment_history-1024x576.jpg 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /> 京东别出心裁，在「京东么么照」小程序中打造了一个 11.11「出租单身」的活动。试问，谁不想有个对象，不再孤孤单单过光棍节，有人与你立黄昏，有人问你…
Wed, 7 Nov 2018 13:39:52 +0800
马化腾：我只会写软件 / 阿里研发车载钉钉，对标微信 / OPPO 小游戏正式上线 | 微信早报
news小程序微信腾讯马化腾 oppo vivo 腾讯内部知乎车载钉钉
sage
<img class="aligncenter size-full wp-image-1124172" src="https://s3.ifanr.com/wp-content/uploads/2018/11/17-3.jpg" alt="" width="1000" height="740" srcset="https://s3.ifanr.com/wp-content/uploads/2018/11/17-3.jpg 1000w, https://s3.ifanr.com/wp-content/uploads/2018/11/17-3-360x266.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2018/11/17-3-768x568.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /> <img class="aligncenter size-full wp-image-1084349" src="https://s3.ifanr.com/wp-content/uploads/2018/08/zb0.gif" alt="" width="1000" height="58" srcset="https://s3.ifanr.com/wp-content/uploads/2018/08/zb0.gif 1000w, https://s3.ifanr.com/wp-content/uploads/2018/08/zb0-360x21.gif 360w, https://s3.ifanr.com/wp-content/uploads/2018/08/zb0-768x45.gif 768w" sizes="(max-width: 1000px) 100vw, 1000px" /> <img class="aligncenter size-full wp-image-1081320" src="https://s3.ifanr.com/wp-content/uploads/2018/08/zb1-2-1.png" alt="" width="1000" height="74" srcset="https://s3.ifanr.com/wp-content/uploads/2018/08/zb1-2-1.png 1000w, https://s3.ifanr.com/wp-content/uploads/2018/08/zb1-2-1-360x27.png 360w, https://s3.ifanr.com/wp-content/uploads/2018/08/zb1-2-1-768x57.png 768w" sizes="(max-width: 1000px) 100vw, 1000px" /> 1. OPPO、vivo 小游戏正式上线。据 COCOS 11 月 6 日，OPPO 和 vivo 小游戏平台正式发布。OPPO 小游戏获得了全系统流量支持，如 OPPO 浏览器、负一屏、桌面…
Wed, 7 Nov 2018 08:43:02 +0800
微信深夜放大招！小游戏群聊分享又有新套路，小程序实现全面布局
capability小程序微信更新新能力群聊小游戏
sage
11 月 5 日晚，微信宣称「为了让用户更好地发现和使用基于地理位置的小程序服务」，对附近的小程序进行了升级，新增了分类导航、服务标签、在线客服展示等功能。同时，小程序新增了带有状态的群分享卡片、局…
Tue, 6 Nov 2018 16:56:27 +0800
音乐作品被擅用，腾讯被作曲者起诉 / 拼多多售出 12 万台新 iPhone / 腾讯游戏产品将全线启用健康系统 | 微信早报
news小程序微信新能力附近的小程序拼多多腾讯影业女儿情西游记
sage
<img class="size-full wp-image-1123314" src="https://s3.ifanr.com/wp-content/uploads/2018/11/93102977_xxl.jpg" alt="" width="1000" height="667" srcset="https://s3.ifanr.com/wp-content/uploads/2018/11/93102977_xxl.jpg 1000w, https://s3.ifanr.com/wp-content/uploads/2018/11/93102977_xxl-360x240.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2018/11/93102977_xxl-768x512.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /> <img class="aligncenter size-full wp-image-1084349" src="https://s3.ifanr.com/wp-content/uploads/2018/08/zb0.gif" alt="" width="1000" height="58" srcset="https://s3.ifanr.com/wp-content/uploads/2018/08/zb0.gif 1000w, https://s3.ifanr.com/wp-content/uploads/2018/08/zb0-360x21.gif 360w, https://s3.ifanr.com/wp-content/uploads/2018/08/zb0-768x45.gif 768w" sizes="(max-width: 1000px) 100vw, 1000px" /> <img class="aligncenter size-full wp-image-1081320" src="https://s3.ifanr.com/wp-content/uploads/2018/08/zb1-2-1.png" alt="" width="1000" height="74" srcset="https://s3.ifanr.com/wp-content/uploads/2018/08/zb1-2-1.png 1000w, https://s3.ifanr.com/wp-content/uploads/2018/08/zb1-2-1-360x27.png 360w, https://s3.ifanr.com/wp-content/uploads/2018/08/zb1-2-1-768x57.png 768w" sizes="(max-width: 1000px) 100vw, 1000px" /> 1. 微信放出六个小程序新能力，附近的小程序再升级。 <ul> <li>附近的小程序升级，新增分类导航、服务标签、在线客服展示等功能。</li> <li>小程序和小游戏的群分享卡片升级，支持实时显示活动参与人数。</li> <li>小程序支持与…</li></ul>
Tue, 6 Nov 2018 08:54:01 +0800
什么？！微信也能设置隐身、离线状态了 | 晓技巧
tips小程序微信在线头像小技巧晓技巧状态隐身
凌歌
对于很多读者来说，可能已经许久不用 QQ，但你一定忘不了，QQ 里的几种状态。 <img class="aligncenter size-full wp-image-1122795" src="https://s3.ifanr.com/wp-content/uploads/2018/11/0.jpeg" alt="" width="1200" height="675" srcset="https://s3.ifanr.com/wp-content/uploads/2018/11/0.jpeg 1200w, https://s3.ifanr.com/wp-content/uploads/2018/11/0-360x203.jpeg 360w, https://s3.ifanr.com/wp-content/uploads/2018/11/0-768x432.jpeg 768w, https://s3.ifanr.com/wp-content/uploads/2018/11/0-1024x576.jpeg 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /> 绿色对号的「在线」，黄色笑脸的「Q 我吧」，红色横线的「忙碌」，灰色时钟的「离开」，红色禁止符的「静音」，黄色横线的…
Mon, 5 Nov 2018 11:36:46 +0800
马化腾：腾讯最痛苦时刻是养活 QQ / 腾讯回应微信封杀抖音 / 刘强东案受害女生曝光更多细节 | 微信早报
news小程序微信腾讯 qq 融资 ofo 马化腾微信电子发票企鹅号刘强东抖音内部赛马大会封杀数据中台
sage
<img class="aligncenter size-full wp-image-1122718" src="https://s3.ifanr.com/wp-content/uploads/2018/11/0.jpg" alt="" width="1200" height="675" srcset="https://s3.ifanr.com/wp-content/uploads/2018/11/0.jpg 1200w, https://s3.ifanr.com/wp-content/uploads/2018/11/0-360x203.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2018/11/0-768x432.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2018/11/0-1024x576.jpg 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /> <img class="aligncenter size-full wp-image-1084349" src="https://s3.ifanr.com/wp-content/uploads/2018/08/zb0.gif" alt="" width="1000" height="58" srcset="https://s3.ifanr.com/wp-content/uploads/2018/08/zb0.gif 1000w, https://s3.ifanr.com/wp-content/uploads/2018/08/zb0-360x21.gif 360w, https://s3.ifanr.com/wp-content/uploads/2018/08/zb0-768x45.gif 768w" sizes="(max-width: 1000px) 100vw, 1000px" /> <img class="aligncenter size-full wp-image-1081320" src="https://s3.ifanr.com/wp-content/uploads/2018/08/zb1-2-1.png" alt="" width="1000" height="74" srcset="https://s3.ifanr.com/wp-content/uploads/2018/08/zb1-2-1.png 1000w, https://s3.ifanr.com/wp-content/uploads/2018/08/zb1-2-1-360x27.png 360w, https://s3.ifanr.com/wp-content/uploads/2018/08/zb1-2-1-768x57.png 768w" sizes="(max-width: 1000px) 100vw, 1000px" /> 1. 微信小程序人均使用超 20 个，商业服务增长 142%。11 月 2 日，2018 腾讯全球合作伙伴大会次日的微信分论坛上，微信开放平台基础部胡仁杰介绍了微信小程序目前的发展状况。据介绍…
Mon, 5 Nov 2018 08:17:01 +0800
我已在朋友圈打卡 17 天，学费返现、免费课程还有朋友圈的好友都是坚持的动力
朋友圈打卡英语打卡
兔子
「我已坚持 XXX 天英文阅读，完成 XXX 篇文章。」 「XXX 正在芝士派无字幕听英文电影，已坚持学习 XX 天，累计精听 XXX 词，今日学习 XX 分钟。」 「第 XX 天扇贝打卡：我今天完…
Sat, 3 Nov 2018 10:19:39 +0800
鹅厂教你蹭热点！官方出的营销日历终于被我们找到了 | 亲儿子
recommendation小程序微信腾讯运营日历广告推广宣传营销公关活动策划腾讯社交广告营销日历
April Noah
做活动策划、媒体运营、广告公关的朋友，工作中都免不了要追热点、蹭热点。对于那些可以预见的热点话题，大多数人会选择在月初，甚至年初的时候就做好运营规划、工作排期。 <img class="aligncenter size-full wp-image-1107969" src="https://s3.ifanr.com/wp-content/uploads/2018/09/title.jpg" alt="" width="1200" height="675" srcset="https://s3.ifanr.com/wp-content/uploads/2018/09/title.jpg 1200w, https://s3.ifanr.com/wp-content/uploads/2018/09/title-360x203.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2018/09/title-768x432.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2018/09/title-1024x576.jpg 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /> 最近，知晓发现鹅厂也开发了一款名为…
Sat, 3 Nov 2018 10:00:13 +0800