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视频号直播上线!这可能是微信最简单的直播方式

capability微信小商店视频号
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<p><img class="aligncenter size-full wp-image-1370800" src="https://s3.ifanr.com/wp-content/uploads/2020/10/Wechat-39.jpg" alt="" width="3000" height="1277" srcset="https://s3.ifanr.com/wp-content/uploads/2020/10/Wechat-39.jpg 3000w, https://s3.ifanr.com/wp-content/uploads/2020/10/Wechat-39-360x153.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2020/10/Wechat-39-768x327.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2020/10/Wechat-39-1024x436.jpg 1024w" sizes="(max-width: 3000px) 100vw, 3000px" /></p> <p>微信怎么直播?</p> <p>如果你是幸运的灰度测试用户,那你可以体验到最新的 <a href="https://mp.weixin.qq.com/s/cs4SXNS7P_9fm4i2YeP_UA">「群直播」功能</a>,不过直播间不支持转发;如果你有自己的微信小程序,那么可以在小程序里开启直播;当然,最常规的方式可能是通过企业微信或三方直播平台,以宣传图或 H5 链接分享邀请好友进入直播间。</p> <p><img class="aligncenter size-full wp-image-1361718" src="https://s3.ifanr.com/wp-content/uploads/2020/08/qunzhibo.png" alt="" width="1080" height="1205" srcset="https://s3.ifanr.com/wp-content/uploads/2020/08/qunzhibo.png 1080w, https://s3.ifanr.com/wp-content/uploads/2020/08/qunzhibo-360x402.png 360w, https://s3.ifanr.com/wp-content/uploads/2020/08/qunzhibo-768x857.png 768w, https://s3.ifanr.com/wp-content/uploads/2020/08/qunzhibo-918x1024.png 918w" sizes="(max-width: 1080px) 100vw, 1080px" /></p> <div class="editor-image-source"> <p>▲ 测试的群直播功能</p> </div> <p>而微信视频号提供了一个更为便捷的选择。</p> <p>视频号正在内测直播功能,被内测到的用户点开视频号个人主页面就能知道自己是否获得了内测资格,如果个人页面新增了「发起直播」按钮就表明你已经获得了内测资格。</p> <p><img class="aligncenter size-full wp-image-1370789" src="https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2038.png" alt="" width="1656" height="1792" srcset="https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2038.png 1656w, https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2038-360x390.png 360w, https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2038-768x831.png 768w, https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2038-946x1024.png 946w" sizes="(max-width: 1656px) 100vw, 1656px" /></p> <div class="editor-image-source"> <p>▲ 内测用户界面新增「发起直播」按钮</p> </div> <p>点击发起直播,你可以直接进行直播,也可以向你的粉丝先进行直播预告。预告信息显示在视频号下方,粉丝可以预约直播,主播则可以撤销预告。直播开始时,预约过的用户就能收到开播通知。</p> <p><img class="aligncenter size-full wp-image-1370796" src="https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2046.jpeg" alt="" width="828" height="175" srcset="https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2046.jpeg 828w, https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2046-360x76.jpeg 360w, https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2046-768x162.jpeg 768w" sizes="(max-width: 828px) 100vw, 828px" /> <img class="aligncenter size-full wp-image-1370797" src="https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2047.jpeg" alt="" width="828" height="569" srcset="https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2047.jpeg 828w, https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2047-360x247.jpeg 360w, https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2047-768x528.jpeg 768w" sizes="(max-width: 828px) 100vw, 828px" /></p> <p>目前的直播功能非常简单,可以说没多少用户探索的空间。</p> <p>除了本身的美颜之外,视频号直播无法对直播间光线、磨皮、滤镜进行调整,也没什么配乐选择,只能根据要求调用前置摄像头和后置摄像头,整个功能极为简单。</p> <p><img class="aligncenter size-full wp-image-1370791" src="https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2039.jpeg" alt="" width="1656" height="1792" srcset="https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2039.jpeg 1656w, https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2039-360x390.jpeg 360w, https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2039-768x831.jpeg 768w, https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2039-946x1024.jpeg 946w" sizes="(max-width: 1656px) 100vw, 1656px" /></p> <p>通过右上角的「&#8230;」,用户可以将直播分享至好友或朋友圈,也可以关闭评论或对直播窗口进行最小化等操作。最小化的直播窗口和视频聊天窗口最小化的效果一致,用户可以拖动窗口改变其位置,再次点击即可重新回到直播界面。</p> <p><img class="aligncenter size-full wp-image-1370792" src="https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2040.jpeg" alt="" width="1656" height="1792" srcset="https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2040.jpeg 1656w, https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2040-360x390.jpeg 360w, https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2040-768x831.jpeg 768w, https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2040-946x1024.jpeg 946w" sizes="(max-width: 1656px) 100vw, 1656px" /></p> <div class="editor-image-source"> <p>▲ 将直播分享好友界面</p> </div> <p>在主播端,主播点击在线观众后可以看到观众的 ID 和头像,主播也可以对用户进行禁止评论,移入视频号黑名单或投诉等操作。</p> <p><img class="aligncenter size-full wp-image-1370793" src="https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2041.jpeg" alt="" width="2484" height="1792" srcset="https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2041.jpeg 2484w, https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2041-360x260.jpeg 360w, https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2041-768x554.jpeg 768w, https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2041-1024x739.jpeg 1024w" sizes="(max-width: 2484px) 100vw, 2484px" /></p> <div class="editor-image-source"> <p>▲ 可对观众进行禁言、拉黑、投诉</p> </div> <p>目前用户也没办法为主播进行实质的「发电」,只能通过喝彩鼓励主播。</p> <p><img class="aligncenter size-full wp-image-1370795" src="https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2045.png" alt="" width="823" height="362" srcset="https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2045.png 823w, https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2045-360x158.png 360w, https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2045-768x338.png 768w" sizes="(max-width: 823px) 100vw, 823px" /></p> <div class="editor-image-source"> <p>▲ 喝彩和评论是视频号直播仅有的互动方式。</p> </div> <p>整场直播结束后,主播能够看到观众总数、喝彩、直播时长、新增关注的相关数据,用户则只能看到直播已结束,前往个人主页的指引。</p> <p>值得一提的是,目前的视频号直播还不存在变现的可能性。尽管「微信小商店」也开始出现在视频号中,但它还不能在直播中直接以商品链接的方式出现。你只能在视频号设置中看到视频号主关联的小商店信息,整个链条过长,对用户来说不够友好。</p> <p><img class="aligncenter size-full wp-image-1370798" src="https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2049.png" alt="" width="1656" height="1792" srcset="https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2049.png 1656w, https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2049-360x390.png 360w, https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2049-768x831.png 768w, https://s3.ifanr.com/wp-content/uploads/2020/10/WechatIMG2049-946x1024.png 946w" sizes="(max-width: 1656px) 100vw, 1656px" /></p> <p>但在未来,视频号直播加上<a href="https://mp.weixin.qq.com/s/OhNFo4VYJ8xR__ECda8KkA">微信小商店</a>或许就能实现社交和电商的全链路闭环,完成微信生态的产品功能联动。</p> <p>正如微信小程序产品经理朱伟峰在一个月前接受采访时提到的,微信是一种生活方式,而购物行为本身也属于生活方式的一种。用户想要处置一些闲置物品,或者浏览公众号文章,看到较好的卖服饰的时尚达人视频号,自然会产生购物的需求。</p> <p>而门槛低,基础功能不断丰富的微信小商店或许就会成为这部分用户的选择。而对于那些本身在微信就有电商小程序的主播来说,他们也可以选择小程序的直播功能进行变现。但不管是小程序还是小商店,只要视频号直播中能够支持其进行直接的链接跳转,这就是个更为友好,高效的变现能力。</p> <p><img class="aligncenter size-full wp-image-1370799" src="https://s3.ifanr.com/wp-content/uploads/2020/10/Wechat-24.jpg" alt="" width="3000" height="1277" srcset="https://s3.ifanr.com/wp-content/uploads/2020/10/Wechat-24.jpg 3000w, https://s3.ifanr.com/wp-content/uploads/2020/10/Wechat-24-360x153.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2020/10/Wechat-24-768x327.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2020/10/Wechat-24-1024x436.jpg 1024w" sizes="(max-width: 3000px) 100vw, 3000px" /></p> <div class="editor-image-source"> <p>▲ 变现是一个重要话题</p> </div> <p>无论如何,给微信群聊、朋友圈、公众号、视频号等微信场景提供更多的工具和更多可能,这就是微信正在积极尝试的事。</p>