文章 | 知晓程序

小程序变现新能力：「激励式视频广告」和「插屏广告」怎么玩？
capability小程序微信广告变现
知晓程序
<img class="alignnone size-large wp-image-1204194" src="https://s3.ifanr.com/wp-content/uploads/2019/04/xiaochengxuAd-1024x640.jpg" alt="" width="1024" height="640" srcset="https://s3.ifanr.com/wp-content/uploads/2019/04/xiaochengxuAd-1024x640.jpg 1024w, https://s3.ifanr.com/wp-content/uploads/2019/04/xiaochengxuAd-360x225.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2019/04/xiaochengxuAd-768x480.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2019/04/xiaochengxuAd.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /> 在今年年初的微信公开课上，微信团队曾透露：「2019 年，微信小程序将提供激励式视频、插屏广告等新的变现方式，将为开发者提供更丰满的商业支持。」 近日，「激励式视频广告组件」正式向小程序流量主全量…
Thu, 25 Apr 2019 15:36:21 +0800
瑞士国家小程序来了！百度有了自己的「跳一跳」
news小程序百度跳一跳瑞士
江翁翁
<img class="aligncenter size-full wp-image-1204033" src="https://s3.ifanr.com/wp-content/uploads/2019/04/daf.jpg" alt="" width="1410" height="600" srcset="https://s3.ifanr.com/wp-content/uploads/2019/04/daf.jpg 1410w, https://s3.ifanr.com/wp-content/uploads/2019/04/daf-360x153.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2019/04/daf-768x327.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2019/04/daf-1024x436.jpg 1024w" sizes="(max-width: 1410px) 100vw, 1410px" /> 如果你向往伯恩的古城、苏黎世的湖泊、采尔马特的雪山，想要一览其风采；或是下半年已经有了出行瑞士的计划，想对相关信息、签证做进一步了解，那么百度 App 上的「瑞士国家小程序」将成为你的首选。 <img class="aligncenter size-full wp-image-1204065" src="https://s3.ifanr.com/wp-content/uploads/2019/04/1556156035875-1.jpg" alt="" width="822" height="548" srcset="https://s3.ifanr.com/wp-content/uploads/2019/04/1556156035875-1.jpg 822w, https://s3.ifanr.com/wp-content/uploads/2019/04/1556156035875-1-360x240.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2019/04/1556156035875-1-768x512.jpg 768w" sizes="(max-width: 822px) 100vw, 822px" /> 众…
Thu, 25 Apr 2019 12:00:05 +0800
微信支付分落地酒旅业 / QQ 看点上线独立视频 app / 滴滴日本业务拓展 12 市 | 微信早报
news小程序微信腾讯
sage
<img class="aligncenter size-full wp-image-1203960" src="https://s3.ifanr.com/wp-content/uploads/2019/04/weixin.jpg" alt="" width="1200" height="675" srcset="https://s3.ifanr.com/wp-content/uploads/2019/04/weixin.jpg 1200w, https://s3.ifanr.com/wp-content/uploads/2019/04/weixin-360x203.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2019/04/weixin-768x432.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2019/04/weixin-1024x576.jpg 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /> <img class="aligncenter size-full wp-image-1168672" src="https://s3.ifanr.com/wp-content/uploads/2019/01/1-78.jpg" alt="" width="1715" height="300" srcset="https://s3.ifanr.com/wp-content/uploads/2019/01/1-78.jpg 1715w, https://s3.ifanr.com/wp-content/uploads/2019/01/1-78-360x63.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2019/01/1-78-768x134.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2019/01/1-78-1024x179.jpg 1024w" sizes="(max-width: 1715px) 100vw, 1715px" /> 手淘支付宝小程序用户量突破 1 亿：加速反哺阿里生态 支付宝正加速挖掘下沉渠道的流量红利，并显现出反哺阿里生态各大业务板块的态势。据 QuestMobile 最新发布的报告显示，三五线下沉渠道…
Thu, 25 Apr 2019 08:21:02 +0800
记忆力 + 眼力的双重挑战！这款创意小游戏要你为关羽做大刀
recommendation小程序微信小程序千万别敲错
liting
<img class="aligncenter size-full wp-image-1203539" src="https://s3.ifanr.com/wp-content/uploads/2019/04/640-2.jpeg" alt="" width="1200" height="675" /> 著名教育家克鲁普斯卡娅曾说过这么一句话：对孩子来说，游戏是学习，游戏是劳动游戏，是重要的教育形式，同时英国皇家科学院发现经常玩益智游戏的人，大胆开放性思维能力比不玩的人高 11%，可想而知益智游戏…
Wed, 24 Apr 2019 18:01:25 +0800
支付宝小程序日活用户突破 2.3 亿／顺丰回应快递员私拆包裹／苹果正式上线官方微博账号 | 微信早报
news小程序微信腾讯
sage
<img class="aligncenter size-full wp-image-1203391" src="https://s3.ifanr.com/wp-content/uploads/2019/04/mayun.jpg" alt="" width="1200" height="675" srcset="https://s3.ifanr.com/wp-content/uploads/2019/04/mayun.jpg 1200w, https://s3.ifanr.com/wp-content/uploads/2019/04/mayun-360x203.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2019/04/mayun-768x432.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2019/04/mayun-1024x576.jpg 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /> <img class="aligncenter size-full wp-image-1168672" src="https://s3.ifanr.com/wp-content/uploads/2019/01/1-78.jpg" alt="" width="1715" height="300" srcset="https://s3.ifanr.com/wp-content/uploads/2019/01/1-78.jpg 1715w, https://s3.ifanr.com/wp-content/uploads/2019/01/1-78-360x63.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2019/01/1-78-768x134.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2019/01/1-78-1024x179.jpg 1024w" sizes="(max-width: 1715px) 100vw, 1715px" /> 支付宝回收小程序接入蚂蚁森林 支付宝回收类小程序与蚂蚁森林实现场景打通，用户通过易代扔、白鲸鱼、估吗回收等支付宝回收类小程序，回收处理自己的旧衣物、生活五废、废旧家电、手机数码等闲置物品，就能根…
Wed, 24 Apr 2019 14:13:02 +0800
朋友圈照片没创意？不如和好友远程「拼个图」
recommendation小程序图片照片拼图半图合成照片
April Noah
<img class="aligncenter size-full wp-image-1202180" src="https://s3.ifanr.com/wp-content/uploads/2019/04/2-28.jpg" alt="" width="1000" height="675" srcset="https://s3.ifanr.com/wp-content/uploads/2019/04/2-28.jpg 1000w, https://s3.ifanr.com/wp-content/uploads/2019/04/2-28-360x243.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2019/04/2-28-768x518.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /> 记得 2012 年的时候，罗永浩发起了一场网络活动「给舟子一个眈眈」，这场活动的内容是征集合成照片——以打假斗士方舟子的照片作为左半边，而右半边由网友自拍，两者合成。当时，征集到的照片效果丰富，不…
Wed, 24 Apr 2019 11:00:58 +0800
把「木水火土」做成「2048」，这个小游戏让你认自己「碰撞」出的生僻字
recommendation文字传统文化文化传承木水火土
epoxy
<img class="aligncenter size-full wp-image-1201141" src="https://s3.ifanr.com/wp-content/uploads/2019/04/441.jpg" alt="" width="1200" height="675" srcset="https://s3.ifanr.com/wp-content/uploads/2019/04/441.jpg 1200w, https://s3.ifanr.com/wp-content/uploads/2019/04/441-360x203.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2019/04/441-768x432.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2019/04/441-1024x576.jpg 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /> 中华上下五千年的历史，有很多让我们引以为傲事物传承下来，其中被应用的最广泛的便是汉字。随着历史的推进，文字也在进化。从殷商时期的「甲骨文」到汉代的「隶书」，是从古文字阶段到隶楷阶段。随后是唐代定形…
Wed, 24 Apr 2019 10:55:07 +0800
微信灰度测试「看一看」数字提醒功能 / B 站回应代码泄露 / 腾讯新游戏基础准入年龄为 16 岁 | 微信早报
news小程序微信腾讯
sage
<img class="aligncenter size-full wp-image-1202805" src="https://s3.ifanr.com/wp-content/uploads/2019/04/1_MbiH-qdIcev7OFZmtEAF5g.jpeg" alt="" width="900" height="600" srcset="https://s3.ifanr.com/wp-content/uploads/2019/04/1_MbiH-qdIcev7OFZmtEAF5g.jpeg 900w, https://s3.ifanr.com/wp-content/uploads/2019/04/1_MbiH-qdIcev7OFZmtEAF5g-360x240.jpeg 360w, https://s3.ifanr.com/wp-content/uploads/2019/04/1_MbiH-qdIcev7OFZmtEAF5g-768x512.jpeg 768w" sizes="(max-width: 900px) 100vw, 900px" /> <img class="aligncenter size-full wp-image-1168672" src="https://s3.ifanr.com/wp-content/uploads/2019/01/1-78.jpg" alt="" width="1715" height="300" srcset="https://s3.ifanr.com/wp-content/uploads/2019/01/1-78.jpg 1715w, https://s3.ifanr.com/wp-content/uploads/2019/01/1-78-360x63.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2019/01/1-78-768x134.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2019/01/1-78-1024x179.jpg 1024w" sizes="(max-width: 1715px) 100vw, 1715px" /> 腾讯参投中老年社区「糖豆」C 轮融资 中老年社区「糖豆」已完成 C 轮融资，投资方为腾讯投资、GGV 纪源资本、顺为资本、IDG 资本。2016 年 11 月，糖豆获得来自 IDG 资本、祥峰投…
Tue, 23 Apr 2019 08:35:02 +0800
微信小程序将引入腾讯车联 / 微信点亮世界第一高楼 /《复联 4》预售票房过 5 亿 | 微信早报
news小程序微信腾讯
sage
<img class="aligncenter size-full wp-image-1202272" src="https://s3.ifanr.com/wp-content/uploads/2019/04/avenger-1.jpg" alt="" width="1200" height="675" srcset="https://s3.ifanr.com/wp-content/uploads/2019/04/avenger-1.jpg 1200w, https://s3.ifanr.com/wp-content/uploads/2019/04/avenger-1-360x203.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2019/04/avenger-1-768x432.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2019/04/avenger-1-1024x576.jpg 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /> <img class="aligncenter size-full wp-image-1168672" src="https://s3.ifanr.com/wp-content/uploads/2019/01/1-78.jpg" alt="" width="1715" height="300" srcset="https://s3.ifanr.com/wp-content/uploads/2019/01/1-78.jpg 1715w, https://s3.ifanr.com/wp-content/uploads/2019/01/1-78-360x63.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2019/01/1-78-768x134.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2019/01/1-78-1024x179.jpg 1024w" sizes="(max-width: 1715px) 100vw, 1715px" /> 腾讯车联刘昕：微信百万小程序将引入车内 4 月 19 日，车东西 GTIC2019 全球智能汽车供应链创新峰会现场，腾讯车联总经理刘昕发表了题为《构建以用户为中心的生态车联网》的演讲，讲解了车联…
Mon, 22 Apr 2019 18:23:02 +0800
NBCS、XSWL……天天上网，这些网络流行的「黑话」你都听得懂吗？
recommendation小程序知晓程序网络用语流行用语饭圈用语黑话词典
客查
<img class="aligncenter size-full wp-image-1201262" src="https://s3.ifanr.com/wp-content/uploads/2019/04/b0a38e313dc135d5.jpg" alt="" width="1024" height="574" srcset="https://s3.ifanr.com/wp-content/uploads/2019/04/b0a38e313dc135d5.jpg 1024w, https://s3.ifanr.com/wp-content/uploads/2019/04/b0a38e313dc135d5-360x202.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2019/04/b0a38e313dc135d5-768x431.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /> 对于最近 5g 手机的面世，大部分人的反应都很平静，毕竟这个时代日新月异的科技更迭早叫人习以为常了；不过在互联网世界，另一样事物的发展速度简直是一骑绝尘，普通人甚至都难以跟上脚步，那就是不断被创造…
Fri, 19 Apr 2019 09:47:41 +0800
腾讯将代理国行 Switch / 朋友圈新增「最近一个月」可查看选项 / 第 4 期微信创意小游戏公布 | 微信早报
news小程序微信腾讯
sage
<img class="aligncenter size-full wp-image-1190338" src="https://s3.ifanr.com/wp-content/uploads/2019/03/nintendoswitch_joycon_51.jpg" alt="" width="1444" height="812" srcset="https://s3.ifanr.com/wp-content/uploads/2019/03/nintendoswitch_joycon_51.jpg 1444w, https://s3.ifanr.com/wp-content/uploads/2019/03/nintendoswitch_joycon_51-360x202.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2019/03/nintendoswitch_joycon_51-768x432.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2019/03/nintendoswitch_joycon_51-1024x576.jpg 1024w" sizes="(max-width: 1444px) 100vw, 1444px" /> <img class="aligncenter size-full wp-image-1168672" src="https://s3.ifanr.com/wp-content/uploads/2019/01/1-78.jpg" alt="" width="1715" height="300" srcset="https://s3.ifanr.com/wp-content/uploads/2019/01/1-78.jpg 1715w, https://s3.ifanr.com/wp-content/uploads/2019/01/1-78-360x63.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2019/01/1-78-768x134.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2019/01/1-78-1024x179.jpg 1024w" sizes="(max-width: 1715px) 100vw, 1715px" /> 首旅如家酒店集团与支付宝达成合作，小程序可领取会员等级 首旅如家酒店集团与支付宝达成合作，包括如家、莫泰、和颐在内的旗下 4000 多家酒店与支付宝打通会员权益。 用户打开「首旅如家酒店」支付宝…
Fri, 19 Apr 2019 08:30:04 +0800
微信群也能搜索加入？这个小程序让你快速找到自己的「圈子」
news小程序微信名片群聊加加群
sage
<img class="aligncenter size-full wp-image-1200487" src="https://s3.ifanr.com/wp-content/uploads/2019/04/Group-Chats-1200x670.jpg" alt="" width="1200" height="670" srcset="https://s3.ifanr.com/wp-content/uploads/2019/04/Group-Chats-1200x670.jpg 1200w, https://s3.ifanr.com/wp-content/uploads/2019/04/Group-Chats-1200x670-360x201.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2019/04/Group-Chats-1200x670-768x429.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2019/04/Group-Chats-1200x670-1024x572.jpg 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /> QQ 的一个功能经常能让人有些意外的发现，那就是搜索。 虽说微信也有自己的搜索功能，也在探索更多形式的信息内容展示，QQ 的「查找 XXX 相关的人和群」功能移植到微信的可能性却极小。 <img class="aligncenter size-full wp-image-1200514" src="https://s3.ifanr.com/wp-content/uploads/2019/04/jjq.png" alt="" width="1000" height="994" srcset="https://s3.ifanr.com/wp-content/uploads/2019/04/jjq.png 1000w, https://s3.ifanr.com/wp-content/uploads/2019/04/jjq-360x358.png 360w, https://s3.ifanr.com/wp-content/uploads/2019/04/jjq-768x763.png 768w" sizes="(max-width: 1000px) 100vw, 1000px" /> 究其原因…
Thu, 18 Apr 2019 11:25:43 +0800