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微信公众号后台改版!「引用」和阅读原文都要让原创内容变更好

tech_news微信公众号视频改版原创声明引用阅读原文
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<p><img class="aligncenter size-full wp-image-1185896" src="https://s3.ifanr.com/wp-content/uploads/2019/03/wxgzh.jpg" alt="" width="1200" height="675" srcset="https://s3.ifanr.com/wp-content/uploads/2019/03/wxgzh.jpg 1200w, https://s3.ifanr.com/wp-content/uploads/2019/03/wxgzh-360x203.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2019/03/wxgzh-768x432.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2019/03/wxgzh-1024x576.jpg 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></p> <p>数百万的创作者都在期待着微信在原创保护方面做得更多。当然,专业的做号洗稿集团可能不在此列。</p> <p>事实上,微信在原创保护上所做的努力一直被大家所认可。从 2015 年的原创声明公测到三个月前的洗稿评议小组上线,微信始终没有停止在原创内容支持机制上的探索。</p> <p>近来又做了改版的微信公众号也是如此。几个改版,希望让微信公众号创作者更好用。</p> <h3>微信「引用」改版</h3> <p>以往的引用是怎样的呢?</p> <p>以往的引用更多是一种排版方式。与普通的正文不同,引用格式在内容左方会多一个灰色长杠。</p> <p><img class="aligncenter size-full wp-image-1185900" src="https://s3.ifanr.com/wp-content/uploads/2019/03/WechatIMG925.png" alt="" width="858" height="638" srcset="https://s3.ifanr.com/wp-content/uploads/2019/03/WechatIMG925.png 858w, https://s3.ifanr.com/wp-content/uploads/2019/03/WechatIMG925-360x268.png 360w, https://s3.ifanr.com/wp-content/uploads/2019/03/WechatIMG925-768x571.png 768w" sizes="(max-width: 858px) 100vw, 858px" /></p> <p><a href="https://s3.ifanr.com/wp-content/uploads/2019/03/WechatIMG4266.tiff"><img class="aligncenter size-full wp-image-1185898" src="https://s3.ifanr.com/wp-content/uploads/2019/03/WechatIMG4266.tiff" alt="" /></a></p> <p>而在改版后,灰色的长杠依然在,但是内容却更丰富了。</p> <p>在引用内容下方,你引用的内容来源、作者、链接这三个信息都非常清晰的罗列着。当然,如果你引用的是外部内容,那罗列的信息只有引用文本和来源了。引用内容为公众号信息时,显示的引用信息为蓝色字体,点击即可直接跳转;引用内容为外部信息时,显示的引用信息为灰色字体,无法跳转。</p> <p><img class="aligncenter size-full wp-image-1186022" src="https://s3.ifanr.com/wp-content/uploads/2019/03/0-1.png" alt="" width="680" height="355" srcset="https://s3.ifanr.com/wp-content/uploads/2019/03/0-1.png 680w, https://s3.ifanr.com/wp-content/uploads/2019/03/0-1-360x188.png 360w" sizes="(max-width: 680px) 100vw, 680px" /></p> <p>值得一提的是,引用的内容不会计入原创内容的字数统计。也就是说,在引用内容之外,你还需要写够 300 字,并且原创文字内容比引用内容多才能才能申请原创。</p> <p><img class="aligncenter size-full wp-image-1185897" src="https://s3.ifanr.com/wp-content/uploads/2019/03/WechatIMG924.png" alt="" width="734" height="416" srcset="https://s3.ifanr.com/wp-content/uploads/2019/03/WechatIMG924.png 734w, https://s3.ifanr.com/wp-content/uploads/2019/03/WechatIMG924-360x204.png 360w" sizes="(max-width: 734px) 100vw, 734px" /></p> <h3>转载文章原文自动跳转</h3> <p>除此之外,公众号转载文章也有了些许改变。</p> <p>原先在转载文章时,公众号运营者仍能编辑原创声明、设置原文链接,引导读者「阅读原文」,完成跳转。</p> <p><img class="aligncenter size-full wp-image-1186030" src="https://s3.ifanr.com/wp-content/uploads/2019/03/zzz.jpg" alt="" width="1362" height="948" srcset="https://s3.ifanr.com/wp-content/uploads/2019/03/zzz.jpg 1362w, https://s3.ifanr.com/wp-content/uploads/2019/03/zzz-360x251.jpg 360w, https://s3.ifanr.com/wp-content/uploads/2019/03/zzz-768x535.jpg 768w, https://s3.ifanr.com/wp-content/uploads/2019/03/zzz-1024x713.jpg 1024w" sizes="(max-width: 1362px) 100vw, 1362px" /></p> <p>现在,运营者在转载文章时无法对原创声明、原文链接进行手动操作了。在对转载文章进行排版时,公众号后台的文章设置页面已经没有了原文链接选项。无需运营者手动设置,用户在阅读转载文章时点击「阅读原文」就可直接跳转该文的原创公众号页面。</p> <p><img class="aligncenter size-full wp-image-1186029" src="https://s3.ifanr.com/wp-content/uploads/2019/03/zz.png" alt="" width="1398" height="894" srcset="https://s3.ifanr.com/wp-content/uploads/2019/03/zz.png 1398w, https://s3.ifanr.com/wp-content/uploads/2019/03/zz-360x230.png 360w, https://s3.ifanr.com/wp-content/uploads/2019/03/zz-768x491.png 768w, https://s3.ifanr.com/wp-content/uploads/2019/03/zz-1024x655.png 1024w" sizes="(max-width: 1398px) 100vw, 1398px" /></p> <p>不过手动转载文章的运营者对这个功能可能感受不深,只有通过「添加一篇图文」选择「转载」的用户,才能使用到这个原文自动跳转功能。</p> <p><img class="aligncenter size-full wp-image-1186033" src="https://s3.ifanr.com/wp-content/uploads/2019/03/8-8.png" alt="" width="323" height="475" /></p> <h3>公众号后台可上传 30 分钟视频</h3> <p>除了两个原创功能的更新,公众号后台的视频上传规则也有了变动。此前,运营者只能在后台直接上传 20M 以内的视频。现在,视频大小变为了视频长度。「时长小于 30 分钟」的视频都能在后台直接上传了。无需在腾讯视频提前上传,无需压缩画质,</p> <p><img class="aligncenter size-full wp-image-1186034" src="https://s3.ifanr.com/wp-content/uploads/2019/03/9-7.png" alt="" width="842" height="281" srcset="https://s3.ifanr.com/wp-content/uploads/2019/03/9-7.png 842w, https://s3.ifanr.com/wp-content/uploads/2019/03/9-7-360x120.png 360w, https://s3.ifanr.com/wp-content/uploads/2019/03/9-7-768x256.png 768w" sizes="(max-width: 842px) 100vw, 842px" /></p> <p>从引用改版到「阅读原文」自动跳转,从自动原创声明到后台可传 30 分钟视频。微信的这次的小改版,原创作者们满意吗?</p>