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小游戏 100 天成绩单:2000+ 款游戏,100+ 项能力,千万级日流水

news小程序微信数据微信公开课小游戏用户100天
知晓程序

<p style="font-size: 14px;"><span style="color: #808080;">编者按:<a style="font-size: 14px;" href="https://mp.weixin.qq.com/s/M745gfCQ6uE8ieN6_hrYgA">本文来自公众号 做个小游戏(ID:WeChatMiniGame)</a>。知晓程序经授权转载。</span></p> <p><img class="aligncenter size-full wp-image-1063348" src="https://images.ifanr.cn/wp-content/uploads/2018/07/0k.jpg" alt="" width="1080" height="725" /></p> <p>7 月 10 日,微信公开课上海站·小游戏专场上,微信小游戏发布开放至今的重磅数据:<strong>发布游戏累计超过 2000 款,七日用户留存率达 45%,25 岁以上的用户更爱玩小游戏。</strong></p> <p>现在,我们来一起回顾小游戏的这 100 天——</p> <h3>小游戏 100 天,数据见证</h3> <p><img class="aligncenter size-full wp-image-1063348" src="https://images.ifanr.cn/wp-content/uploads/2018/07/1111-1.jpg" alt="" width="1080" height="725" srcset="https://images.ifanr.cn/wp-content/uploads/2018/07/1111-1.jpg 1080w, https://images.ifanr.cn/wp-content/uploads/2018/07/1111-1-360x242.jpg 360w, https://images.ifanr.cn/wp-content/uploads/2018/07/1111-1-768x516.jpg 768w, https://images.ifanr.cn/wp-content/uploads/2018/07/1111-1-1024x687.jpg 1024w" sizes="(max-width: 1080px) 100vw, 1080px" /></p> <p style="text-align: center;"><span style="color: #808080; font-size: 14px;">微信公开课讲师 | 李卿</span></p> <p>自今年 4 月 4 日开放小游戏后,陆续有开发者加入到小游戏的生态中。至今,发布游戏累计已超过 2000 款<strong>。</strong>在活跃用户留存率上,七日留存率达 45%,可见小游戏的<strong>高用户黏性</strong>。</p> <p><strong>小游戏性别分布</strong>比例较为均衡,男女比例五五开。同时,在年龄分布上也呈现出集中于 25 岁以上用户的趋势。</p> <p><img class="aligncenter size-full wp-image-1063347" src="https://images.ifanr.cn/wp-content/uploads/2018/07/1112.jpg" alt="" width="1080" height="481" srcset="https://images.ifanr.cn/wp-content/uploads/2018/07/1112.jpg 1080w, https://images.ifanr.cn/wp-content/uploads/2018/07/1112-360x160.jpg 360w, https://images.ifanr.cn/wp-content/uploads/2018/07/1112-768x342.jpg 768w, https://images.ifanr.cn/wp-content/uploads/2018/07/1112-1024x456.jpg 1024w" sizes="(max-width: 1080px) 100vw, 1080px" /></p> <p>同时,官方鼓励开发者研发更多具有<strong>社交性、体验乐趣强、女性向</strong>等特点的小游戏。</p> <p><img class="aligncenter size-full wp-image-1063346" src="https://images.ifanr.cn/wp-content/uploads/2018/07/1113.jpg" alt="" width="1080" height="515" srcset="https://images.ifanr.cn/wp-content/uploads/2018/07/1113.jpg 1080w, https://images.ifanr.cn/wp-content/uploads/2018/07/1113-360x172.jpg 360w, https://images.ifanr.cn/wp-content/uploads/2018/07/1113-768x366.jpg 768w, https://images.ifanr.cn/wp-content/uploads/2018/07/1113-1024x488.jpg 1024w" sizes="(max-width: 1080px) 100vw, 1080px" /></p> <h3>小能力,释放大能量</h3> <p><img class="aligncenter size-full wp-image-1063345" src="https://images.ifanr.cn/wp-content/uploads/2018/07/1114.jpg" alt="" width="800" height="533" srcset="https://images.ifanr.cn/wp-content/uploads/2018/07/1114.jpg 800w, https://images.ifanr.cn/wp-content/uploads/2018/07/1114-360x240.jpg 360w, https://images.ifanr.cn/wp-content/uploads/2018/07/1114-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></p> <p style="text-align: center;"><span style="color: #808080; font-size: 14px;">微信公开课讲师 | 王泓渊</span></p> <p>截至目前,小游戏已开放关系链、分包加载、防沉迷、游戏圈等 30 多个能力,以及 200 多个 API 接口,<strong>降低开发与运营的门槛,从而打造去中心化的平台</strong>。</p> <p><img class="aligncenter size-full wp-image-1063344" src="https://images.ifanr.cn/wp-content/uploads/2018/07/1115.jpg" alt="" width="1080" height="525" srcset="https://images.ifanr.cn/wp-content/uploads/2018/07/1115.jpg 1080w, https://images.ifanr.cn/wp-content/uploads/2018/07/1115-360x175.jpg 360w, https://images.ifanr.cn/wp-content/uploads/2018/07/1115-768x373.jpg 768w, https://images.ifanr.cn/wp-content/uploads/2018/07/1115-1024x498.jpg 1024w" sizes="(max-width: 1080px) 100vw, 1080px" /></p> <p>大家可以从基础能力、微信特有能力、游戏内容与玩法、商业变现四个方面理解开放能力。如分包加载、防沉迷、内容安全等基础能力能帮助开发者提升开发效率,降低风险。</p> <p><img class="aligncenter size-full wp-image-1063343" src="https://images.ifanr.cn/wp-content/uploads/2018/07/1116.jpg" alt="" width="1080" height="556" srcset="https://images.ifanr.cn/wp-content/uploads/2018/07/1116.jpg 1080w, https://images.ifanr.cn/wp-content/uploads/2018/07/1116-360x185.jpg 360w, https://images.ifanr.cn/wp-content/uploads/2018/07/1116-768x395.jpg 768w, https://images.ifanr.cn/wp-content/uploads/2018/07/1116-1024x527.jpg 1024w" sizes="(max-width: 1080px) 100vw, 1080px" /></p> <p>目前,<strong>真机调试、消息触达、实时语音、小游戏跳转</strong>等 100 余项开放新能力正在规划中。</p> <p><img class="aligncenter size-full wp-image-1063342" src="https://images.ifanr.cn/wp-content/uploads/2018/07/1117.jpg" alt="" width="1080" height="387" srcset="https://images.ifanr.cn/wp-content/uploads/2018/07/1117.jpg 1080w, https://images.ifanr.cn/wp-content/uploads/2018/07/1117-360x129.jpg 360w, https://images.ifanr.cn/wp-content/uploads/2018/07/1117-768x275.jpg 768w, https://images.ifanr.cn/wp-content/uploads/2018/07/1117-1024x367.jpg 1024w" sizes="(max-width: 1080px) 100vw, 1080px" /></p> <p>未来将持续通过便捷开放的平台能力,助力开发者丰富游戏玩法,从而驱动小游戏生态的完善。</p> <h3>懂规则,开发更高效</h3> <p><img class="aligncenter size-full wp-image-1063341" src="https://images.ifanr.cn/wp-content/uploads/2018/07/1118.jpg" alt="" width="800" height="532" srcset="https://images.ifanr.cn/wp-content/uploads/2018/07/1118.jpg 800w, https://images.ifanr.cn/wp-content/uploads/2018/07/1118-360x239.jpg 360w, https://images.ifanr.cn/wp-content/uploads/2018/07/1118-768x511.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></p> <p style="text-align: center;"><span style="color: #808080; font-size: 14px;">微信公开课讲师 | 黄咪咪</span></p> <p>小游戏欢迎开发者开发出好玩有趣的小游戏,对「踩雷」平台规则的小游戏也会进行整治。</p> <p><strong>在利用平台能力与资源的同时,开发者也应重点关注小游戏规则</strong>,如注册的须知,新规则发布的标准流程。官方会通过官方公众号或站内信的形式明文公示,开发者可参考《小游戏平台运营规范》进一步了解。</p> <p><img class="aligncenter size-full wp-image-1063391" src="https://images.ifanr.cn/wp-content/uploads/2018/07/1119-2.jpg" alt="" width="938" height="351" srcset="https://images.ifanr.cn/wp-content/uploads/2018/07/1119-2.jpg 938w, https://images.ifanr.cn/wp-content/uploads/2018/07/1119-2-360x135.jpg 360w, https://images.ifanr.cn/wp-content/uploads/2018/07/1119-2-768x287.jpg 768w" sizes="(max-width: 938px) 100vw, 938px" /></p> <p>有力的原创保护能为小游戏开发保驾护航。微信小游戏平台会更注重游戏的原创性,保护好原创小游戏开发者的权益。</p> <p><img class="aligncenter size-full wp-image-1063390" src="https://images.ifanr.cn/wp-content/uploads/2018/07/11110-1.jpg" alt="" width="722" height="676" srcset="https://images.ifanr.cn/wp-content/uploads/2018/07/11110-1.jpg 722w, https://images.ifanr.cn/wp-content/uploads/2018/07/11110-1-360x337.jpg 360w" sizes="(max-width: 722px) 100vw, 722px" /></p> <p>为保障用户的账户安全及流畅体验,开发者不允许在小游戏内接入非官方支付方式,也不能滥用分享。</p> <p>接下来,小游戏还将支持主体迁移、加快结算时间动作,为开发者提供更高效的服务。</p> <p><img class="aligncenter size-full wp-image-1063337" src="https://images.ifanr.cn/wp-content/uploads/2018/07/11111-1.jpg" alt="" width="1080" height="531" srcset="https://images.ifanr.cn/wp-content/uploads/2018/07/11111-1.jpg 1080w, https://images.ifanr.cn/wp-content/uploads/2018/07/11111-1-360x177.jpg 360w, https://images.ifanr.cn/wp-content/uploads/2018/07/11111-1-768x378.jpg 768w, https://images.ifanr.cn/wp-content/uploads/2018/07/11111-1-1024x503.jpg 1024w" sizes="(max-width: 1080px) 100vw, 1080px" /></p> <h3>广告,小游戏的流量变现之路</h3> <p><img class="aligncenter size-full wp-image-1063336" src="https://images.ifanr.cn/wp-content/uploads/2018/07/11112.jpg" alt="" width="1080" height="729" srcset="https://images.ifanr.cn/wp-content/uploads/2018/07/11112.jpg 1080w, https://images.ifanr.cn/wp-content/uploads/2018/07/11112-360x243.jpg 360w, https://images.ifanr.cn/wp-content/uploads/2018/07/11112-768x518.jpg 768w, https://images.ifanr.cn/wp-content/uploads/2018/07/11112-1024x691.jpg 1024w" sizes="(max-width: 1080px) 100vw, 1080px" /></p> <p style="text-align: center;"><span style="color: #808080; font-size: 14px;">微信公开课讲师 | 李昊</span></p> <p>广告商业化是小游戏生态重要的组成部分,与小游戏生态一同生长一同进化。在提供丰富开发能力同时,<strong>小游戏还提供了安卓道具内购、广告组件的商业转化渠道与对应的扶持方案</strong>。</p> <p><img class="aligncenter size-full wp-image-1063335" src="https://images.ifanr.cn/wp-content/uploads/2018/07/11113.jpg" alt="" width="1080" height="485" srcset="https://images.ifanr.cn/wp-content/uploads/2018/07/11113.jpg 1080w, https://images.ifanr.cn/wp-content/uploads/2018/07/11113-360x162.jpg 360w, https://images.ifanr.cn/wp-content/uploads/2018/07/11113-768x345.jpg 768w, https://images.ifanr.cn/wp-content/uploads/2018/07/11113-1024x460.jpg 1024w" sizes="(max-width: 1080px) 100vw, 1080px" /></p> <p><strong>7 月 9 日,小程序(含小游戏类目)广告组件已全量开放</strong>,累计独立访问用户(UV)不低于 1000 且无严重违规记录的小游戏都可以在小程序后台自助申请开通广告位。测试期间,已有累计 500 多款小游戏流量主接入,日流水消耗达到千万级别,每千次展示获得广告收入大于 80 元。</p> <p><img class="aligncenter size-full wp-image-1063334" src="https://images.ifanr.cn/wp-content/uploads/2018/07/11114.jpg" alt="" width="1080" height="404" srcset="https://images.ifanr.cn/wp-content/uploads/2018/07/11114.jpg 1080w, https://images.ifanr.cn/wp-content/uploads/2018/07/11114-360x135.jpg 360w, https://images.ifanr.cn/wp-content/uploads/2018/07/11114-768x287.jpg 768w, https://images.ifanr.cn/wp-content/uploads/2018/07/11114-1024x383.jpg 1024w" sizes="(max-width: 1080px) 100vw, 1080px" /></p> <p>未来,广告能力将以<strong>流量变现、小游戏推广</strong>两方面为核心。</p> <p><strong>在流量变现方面</strong>,多样化的<strong>广告组件和流量变现合作</strong>可以在帮助更多游戏开发者获取商业化收入的同时,平衡游戏内的用户体验与平衡性。</p> <p><img class="aligncenter size-full wp-image-1063413" src="https://images.ifanr.cn/wp-content/uploads/2018/07/11115.jpg" alt="" width="1080" height="527" srcset="https://images.ifanr.cn/wp-content/uploads/2018/07/11115.jpg 1080w, https://images.ifanr.cn/wp-content/uploads/2018/07/11115-360x176.jpg 360w, https://images.ifanr.cn/wp-content/uploads/2018/07/11115-768x375.jpg 768w, https://images.ifanr.cn/wp-content/uploads/2018/07/11115-1024x500.jpg 1024w" sizes="(max-width: 1080px) 100vw, 1080px" /></p> <p>除了目前已上线的 Banner 广告与激励视频广告外,接下来还将<strong>开放小游戏品牌互选定制广告</strong>,通过对广告的游戏化设计,将广告融入游戏内容中,实现一体化更强,更优质的广告与游戏体验。</p> <p><img class="aligncenter size-full wp-image-1063333" src="https://images.ifanr.cn/wp-content/uploads/2018/07/11116.jpg" alt="" width="1080" height="504" srcset="https://images.ifanr.cn/wp-content/uploads/2018/07/11116.jpg 1080w, https://images.ifanr.cn/wp-content/uploads/2018/07/11116-360x168.jpg 360w, https://images.ifanr.cn/wp-content/uploads/2018/07/11116-768x358.jpg 768w, https://images.ifanr.cn/wp-content/uploads/2018/07/11116-1024x478.jpg 1024w" sizes="(max-width: 1080px) 100vw, 1080px" /></p> <p><strong>在小游戏推广方面,广告资源位预计覆盖朋友圈、公众号和小程序等多个场景</strong>,帮助小游戏开发者更便捷、精准的获取游戏核心与潜在用户。</p> <p><img class="aligncenter size-full wp-image-1063417" src="https://images.ifanr.cn/wp-content/uploads/2018/07/11117-1.jpg" alt="" width="1080" height="514" srcset="https://images.ifanr.cn/wp-content/uploads/2018/07/11117-1.jpg 1080w, https://images.ifanr.cn/wp-content/uploads/2018/07/11117-1-360x171.jpg 360w, https://images.ifanr.cn/wp-content/uploads/2018/07/11117-1-768x366.jpg 768w, https://images.ifanr.cn/wp-content/uploads/2018/07/11117-1-1024x487.jpg 1024w" sizes="(max-width: 1080px) 100vw, 1080px" /></p> <p>未来,我们将开放更多能力丰富小游戏的生态,也希望更多优秀的小游戏参与进来,与我们共同打造小游戏更多更好的 100 天。</p> <p><strong>关注「<span style="color: #605eac;">知晓程序</span>」公众号 ,在微信后台回复「<span style="color: #605eac;">早报</span>」,获取行业最新动态。</strong></p> <p><img class="aligncenter size-full wp-image-1049625" src="https://images.ifanr.cn/wp-content/uploads/2018/06/2-7.gif" alt="" width="750" height="375" srcset="https://images.ifanr.cn/wp-content/uploads/2018/06/2-7.gif 750w, https://images.ifanr.cn/wp-content/uploads/2018/06/2-7-360x180.gif 360w" sizes="(max-width: 750px) 100vw, 750px" /></p>