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行业重磅!知晓程序《2018 年小程序趋势报告》发布

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<p><img class="alignnone size-full wp-image-966208" src="//ifanr-cdn.b0.upaiyun.com/wp-content/uploads/2018/01/hpqsbg.jpg" alt="" width="1200" height="750" srcset="http://www.ifanr.com/wp-content/uploads/2018/01/hpqsbg.jpg 1200w, http://www.ifanr.com/wp-content/uploads/2018/01/hpqsbg-360x225.jpg 360w, http://www.ifanr.com/wp-content/uploads/2018/01/hpqsbg-768x480.jpg 768w, http://www.ifanr.com/wp-content/uploads/2018/01/hpqsbg-1024x640.jpg 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></p> <p><span style="color: #605eac;"><strong>知晓程序注:</strong></span></p> <p><span style="color: #808080;">到 2018 年 1 月 9 日,小程序就上线一周年了。为此,知晓程序推出小程序上线一周年系列文章。</span></p> <p><span style="color: #808080;">我们将从宏观视角,为你带来小程序一周年发展回顾。总结小程序在过去一年中,各个方面的发展脉络和轨迹,希望为你带来小程序未来发展的蓝图。我们也将与你一起展望小程序未来,探索小程序的发展机遇与挑战。</span></p> <hr /> <p>今天,知晓程序重磅发布《2018 年小程序趋势报告》。</p> <p><img class="alignnone size-full wp-image-965953" src="http://images.ifanr.cn/wp-content/uploads/2018/01/WechatIMG324.jpeg" alt="" width="2747" height="2066" srcset="http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG324.jpeg 2747w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG324-360x271.jpeg 360w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG324-768x578.jpeg 768w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG324-1024x770.jpeg 1024w" sizes="(max-width: 2747px) 100vw, 2747px" /></p> <p>文末还有知晓程序(微信号 zxcx0101)提供的<strong>小程序一周年福利</strong>,大家千万不要错过了。</p> <h3><span style="color: #605eac;"><strong>一、「轻型应用」趋势与小程序生态</strong></span></h3> <p>随着互联网应用整体向移动端、轻量化演进,「后 App 时代」,「轻型应用」被普遍看好是新的发展方向。在 2018 年,这一趋势会随着微信小程序的拓展,变得更加清晰。</p> <p><img class="alignnone size-full wp-image-965957" src="http://images.ifanr.cn/wp-content/uploads/2018/01/WechatIMG325.jpeg" alt="" width="2747" height="2066" srcset="http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG325.jpeg 2747w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG325-360x271.jpeg 360w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG325-768x578.jpeg 768w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG325-1024x770.jpeg 1024w" sizes="(max-width: 2747px) 100vw, 2747px" /></p> <p>「轻型应用」是互联网下一次机会浪潮的开端。但较之于此前的移动互联网时代,这个领域的变革不再只由硬件和系统级厂商所主导,头部的 App 巨头扮演着更为积极与重要的角色。</p> <p><img class="alignnone size-full wp-image-965961" src="http://images.ifanr.cn/wp-content/uploads/2018/01/WechatIMG326.jpeg" alt="" width="2747" height="2066" srcset="http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG326.jpeg 2747w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG326-360x271.jpeg 360w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG326-768x578.jpeg 768w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG326-1024x770.jpeg 1024w" sizes="(max-width: 2747px) 100vw, 2747px" /></p> <p>仅仅发布一年的微信小程序,目前几乎已经成为「轻型应用」的代名词,这得益于微信的超级入口优势和流量优势。</p> <p><img class="alignnone size-full wp-image-965965" src="http://images.ifanr.cn/wp-content/uploads/2018/01/WechatIMG327.jpeg" alt="" width="2747" height="2066" srcset="http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG327.jpeg 2747w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG327-360x271.jpeg 360w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG327-768x578.jpeg 768w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG327-1024x770.jpeg 1024w" sizes="(max-width: 2747px) 100vw, 2747px" /></p> <h3><span style="color: #605eac;">二、小程序顶层能力趋势</span></h3> <p>整个 2017 年,微信针对小程序做了大量更新,已累计开放 40 多个入口。小程序的能力版图趋于完整,进入 2018 年,微信或将对小程序能力进行整合,比如,2017 年 12 月 28 日,微信下拉任务栏功能开启后,旋即取消了小程序置顶等 2 个小入口。</p> <p><img class="alignnone size-full wp-image-965967" src="http://images.ifanr.cn/wp-content/uploads/2018/01/WechatIMG328.jpeg" alt="" width="2747" height="2066" srcset="http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG328.jpeg 2747w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG328-360x271.jpeg 360w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG328-768x578.jpeg 768w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG328-1024x770.jpeg 1024w" sizes="(max-width: 2747px) 100vw, 2747px" /></p> <p>尽管产品和技术层面上,小程序不断进行降维,但小程序的运营和响应能力仍然不能让人完全满意。在越来越多的从业者聚集的背景下,2018 年如何提高运营服务水平让人期待。</p> <p><img class="alignnone size-full wp-image-965969" src="http://images.ifanr.cn/wp-content/uploads/2018/01/WechatIMG329.jpeg" alt="" width="2747" height="2066" srcset="http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG329.jpeg 2747w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG329-360x271.jpeg 360w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG329-768x578.jpeg 768w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG329-1024x770.jpeg 1024w" sizes="(max-width: 2747px) 100vw, 2747px" /></p> <p>据有小程序、微信支付、公众号等多项超级能力之后,如今,腾讯试图以整体方案的方式,去逐个突破行业界限。</p> <p><img class="alignnone size-full wp-image-965971" src="http://images.ifanr.cn/wp-content/uploads/2018/01/WechatIMG330.jpeg" alt="" width="2747" height="2066" srcset="http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG330.jpeg 2747w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG330-360x271.jpeg 360w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG330-768x578.jpeg 768w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG330-1024x770.jpeg 1024w" sizes="(max-width: 2747px) 100vw, 2747px" /></p> <p>随着小程序的成熟,微信体内的各入口将全面转入小程序形态。</p> <p><img class="alignnone size-full wp-image-965972" src="http://images.ifanr.cn/wp-content/uploads/2018/01/WechatIMG331.jpeg" alt="" width="2747" height="2066" srcset="http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG331.jpeg 2747w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG331-360x271.jpeg 360w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG331-768x578.jpeg 768w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG331-1024x770.jpeg 1024w" sizes="(max-width: 2747px) 100vw, 2747px" /></p> <h3><span style="color: #605eac;">三、小程序行业发展趋势</span></h3> <p>随着线上小程序生态的养成,2018 年,线下商业与服务将成为小程序应用重点。</p> <p><img class="alignnone size-full wp-image-965973" src="http://images.ifanr.cn/wp-content/uploads/2018/01/WechatIMG332.jpeg" alt="" width="2747" height="2066" srcset="http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG332.jpeg 2747w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG332-360x271.jpeg 360w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG332-768x578.jpeg 768w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG332-1024x770.jpeg 1024w" sizes="(max-width: 2747px) 100vw, 2747px" /></p> <p>「小游戏」的出现,让微信打破了类目的限制。2018 年,游戏几乎会是小程序最为火爆的开发领域。</p> <p><img class="alignnone size-full wp-image-965974" src="http://images.ifanr.cn/wp-content/uploads/2018/01/WechatIMG333.jpeg" alt="" width="2747" height="2066" srcset="http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG333.jpeg 2747w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG333-360x271.jpeg 360w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG333-768x578.jpeg 768w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG333-1024x770.jpeg 1024w" sizes="(max-width: 2747px) 100vw, 2747px" /></p> <p>与此同时,小程序直播的能力接口也在 2017 年末打通。小程序中的游戏直播、网红直播都有非常大的想象空间。</p> <p><img class="alignnone size-full wp-image-965975" src="http://images.ifanr.cn/wp-content/uploads/2018/01/WechatIMG334.jpeg" alt="" width="2747" height="2066" srcset="http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG334.jpeg 2747w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG334-360x271.jpeg 360w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG334-768x578.jpeg 768w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG334-1024x770.jpeg 1024w" sizes="(max-width: 2747px) 100vw, 2747px" /></p> <p>自媒体通过绑定小程序,「内容+卖货」终于找到了最直接有效的变现方式。而微信发现中「购物」入口的平台化,将在 2018 年为内容导购提供机会。</p> <p><img class="alignnone size-full wp-image-965976" src="http://images.ifanr.cn/wp-content/uploads/2018/01/WechatIMG335.jpeg" alt="" width="2747" height="2066" srcset="http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG335.jpeg 2747w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG335-360x271.jpeg 360w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG335-768x578.jpeg 768w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG335-1024x770.jpeg 1024w" sizes="(max-width: 2747px) 100vw, 2747px" /></p> <h3><span style="color: #605eac;">四、行业生态</span></h3> <p>小程序技术服务市场,已经有了较为稳定的格局。新的入场者要想打破现有局面,需要找到创新模式。</p> <p><img class="alignnone size-full wp-image-965987" src="http://images.ifanr.cn/wp-content/uploads/2018/01/WechatIMG337.jpeg" alt="" width="2747" height="2066" srcset="http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG337.jpeg 2747w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG337-360x271.jpeg 360w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG337-768x578.jpeg 768w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG337-1024x770.jpeg 1024w" sizes="(max-width: 2747px) 100vw, 2747px" /></p> <p>而小程序运营服务市场则刚刚兴起。2018 年,这个领域的竞争会变得更为激烈。以数据分析服务为例,大量的互联网数据分析机构或将挤入这一赛道。</p> <p><img class="alignnone size-full wp-image-965988" src="http://images.ifanr.cn/wp-content/uploads/2018/01/WechatIMG336-1.jpeg" alt="" width="2747" height="2066" srcset="http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG336-1.jpeg 2747w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG336-1-360x271.jpeg 360w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG336-1-768x578.jpeg 768w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG336-1-1024x770.jpeg 1024w" sizes="(max-width: 2747px) 100vw, 2747px" /></p> <p>小程序垂直媒体正大量出现,但具备全面影响力的仍然只有「知晓程序」等少数几家。此外,TMT 媒体也已经广泛关注并进行小程序相关报道。</p> <p><img class="alignnone size-full wp-image-965989" src="http://images.ifanr.cn/wp-content/uploads/2018/01/WechatIMG338.jpeg" alt="" width="2747" height="2066" srcset="http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG338.jpeg 2747w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG338-360x271.jpeg 360w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG338-768x578.jpeg 768w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG338-1024x770.jpeg 1024w" sizes="(max-width: 2747px) 100vw, 2747px" /></p> <p>小程序的投融资方面,工具类小程序凭借刷屏效应的流量获取能力,率先被资本青睐。而在商业模式方面,资本更为关注电商、游戏、社区等小程序类目。</p> <p><img class="alignnone size-full wp-image-965990" src="http://images.ifanr.cn/wp-content/uploads/2018/01/WechatIMG339.jpeg" alt="" width="2747" height="2066" srcset="http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG339.jpeg 2747w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG339-360x271.jpeg 360w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG339-768x578.jpeg 768w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG339-1024x770.jpeg 1024w" sizes="(max-width: 2747px) 100vw, 2747px" /></p> <h3><span style="color: #605eac;">五、小程序后市场</span></h3> <p>小程序培训正随着行业的整体升温而蓬勃兴起。在开发培训的之后,2018 年,小程序产品培训、营销培训将会走俏。营销培训方面,还出现了「小程序教母」这样的「黑新闻」。</p> <p><img class="alignnone size-full wp-image-965991" src="http://images.ifanr.cn/wp-content/uploads/2018/01/WechatIMG340.jpeg" alt="" width="2747" height="2066" srcset="http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG340.jpeg 2747w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG340-360x271.jpeg 360w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG340-768x578.jpeg 768w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG340-1024x770.jpeg 1024w" sizes="(max-width: 2747px) 100vw, 2747px" /></p> <p>行业阳光发展的正面,也会出现与之相对应的灰色产业链。行业此前曾出现 19800 元购买小程序「骗局」。</p> <p><img class="alignnone size-full wp-image-965992" src="http://images.ifanr.cn/wp-content/uploads/2018/01/WechatIMG341.jpeg" alt="" width="2747" height="2066" srcset="http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG341.jpeg 2747w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG341-360x271.jpeg 360w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG341-768x578.jpeg 768w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG341-1024x770.jpeg 1024w" sizes="(max-width: 2747px) 100vw, 2747px" /></p> <h3><span style="color: #605eac;">六、小程序创业趋势</span></h3> <p>小程序正将互联网创业带入到 3.0 阶段。在淘系电商创业、App 创业之后,微信的巨大红利和小程序的应用特点,将形成一个全新的创新时代。</p> <p><img class="alignnone size-full wp-image-965993" src="http://images.ifanr.cn/wp-content/uploads/2018/01/WechatIMG342.jpeg" alt="" width="2747" height="2066" srcset="http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG342.jpeg 2747w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG342-360x271.jpeg 360w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG342-768x578.jpeg 768w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG342-1024x770.jpeg 1024w" sizes="(max-width: 2747px) 100vw, 2747px" /></p> <p>小程序创业的特征在 2018 年走向清晰。随着小程序开发难度降低、技术服务成熟,将会带动全民小程序创新。</p> <p><img class="alignnone size-full wp-image-965994" src="http://images.ifanr.cn/wp-content/uploads/2018/01/WechatIMG343.jpeg" alt="" width="2747" height="2066" srcset="http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG343.jpeg 2747w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG343-360x271.jpeg 360w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG343-768x578.jpeg 768w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG343-1024x770.jpeg 1024w" sizes="(max-width: 2747px) 100vw, 2747px" /></p> <h3><span style="color: #605eac;">七、投资</span></h3> <p>据知晓程序(微信号 zxcx 0101)了解,已经 30 多个小程序及团队获得融资。以下为不完全统计。</p> <p><img class="alignnone size-full wp-image-965995" src="http://images.ifanr.cn/wp-content/uploads/2018/01/WechatIMG344.jpeg" alt="" width="2747" height="2342" srcset="http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG344.jpeg 2747w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG344-360x307.jpeg 360w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG344-768x655.jpeg 768w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG344-1024x873.jpeg 1024w" sizes="(max-width: 2747px) 100vw, 2747px" /></p> <p>在 2018 年,小程序投融资将会爆发。在投资业普遍缺乏新的热点领域的背景下,微信创新的流量经济效应会被资本与创业双向触发。</p> <p><img class="alignnone size-full wp-image-965996" src="http://images.ifanr.cn/wp-content/uploads/2018/01/WechatIMG345.jpeg" alt="" width="2747" height="2342" srcset="http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG345.jpeg 2747w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG345-360x307.jpeg 360w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG345-768x655.jpeg 768w, http://www.ifanr.com/wp-content/uploads/2018/01/WechatIMG345-1024x873.jpeg 1024w" sizes="(max-width: 2747px) 100vw, 2747px" /></p> <h3><span style="color: #605eac;">粉丝福利:微信相框免费送</span></h3> <p>知晓程序的粉丝有福了。</p> <p>值微信小程序发布一周年之际,我们向微信相框团队争取了  20 个「微信相框 W-M3」礼品,每个价值 999 元。现在要免费送给你们!</p> <p><img class="alignnone size-large wp-image-966066" src="//ifanr-cdn.b0.upaiyun.com/wp-content/uploads/2018/01/12591515382566_.pic_hd-1024x832.jpg" alt="" width="1024" height="832" srcset="http://www.ifanr.com/wp-content/uploads/2018/01/12591515382566_.pic_hd-1024x832.jpg 1024w, http://www.ifanr.com/wp-content/uploads/2018/01/12591515382566_.pic_hd-360x292.jpg 360w, http://www.ifanr.com/wp-content/uploads/2018/01/12591515382566_.pic_hd-768x624.jpg 768w, http://www.ifanr.com/wp-content/uploads/2018/01/12591515382566_.pic_hd.jpg 1214w" sizes="(max-width: 1024px) 100vw, 1024px" /></p> <p>现在,在知晓程序微信后台,回复「相框」,就能获取活动参与方式,有机会把微信相框带回家。</p> <p>活动截止时间是 2018 年 1 月 10 日,礼品数量有限,下手要快。</p> <p>这么赞的智能相框,可千万别错过了。</p> <p><strong>关注「<span style="color: #605eac;">知晓程序</span>」公众号 ,在微信后台回复「<span style="color: #605eac;">一周年</span>」,查看我们精心准备的小程序一周年系列文章。</strong></p> <p><img class="size-full wp-image-963729 aligncenter" src="//ifanr-cdn.b0.upaiyun.com/wp-content/uploads/2018/01/qrcode.gif" alt="" width="750" height="375" srcset="http://www.ifanr.com/wp-content/uploads/2018/01/qrcode.gif 750w, http://www.ifanr.com/wp-content/uploads/2018/01/qrcode-360x180.gif 360w" sizes="(max-width: 750px) 100vw, 750px" /></p> <p>&nbsp;</p>